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Recovery Measures for the Tourism Industry in Andalusia: Residents as Tourist Consumers

Author

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  • Elena Cruz-Ruiz

    (Department of Economics and Business, University of Málaga, 29013 Málaga, Spain)

  • Elena Ruiz-Romero de la Cruz

    (Department of Economic Theory and Economic History, University of Málaga, 29013 Málaga, Spain)

  • Lidia Caballero-Galeote

    (Department of Economics and Business, University of Málaga, 29013 Málaga, Spain)

Abstract

The pandemic caused by the coronavirus continues to test barriers around the world. In this sense, the tourism industry has become the sector most affected by the crisis with more than 900 million euros in losses. Recovery will require a great effort, especially in countries where the sector accounts for a large share of the economy and employment. This study analyzes the perceptions and proposals of the residents of the autonomous community of Andalusia. A total of 658 surveys were conducted during the closure. A quantitative and qualitative thematic analysis was carried out using SPSS and NVivo Pro programs. The findings provide significant insights into the economic recovery of society after the pandemic. The Andalusians have opted for local tourism so that the residents become the consumers of the tourist products of their territory. The deployment of new technologies and marketing campaigns should provide the basic strategies for structural changes and innovations. The residents demand a united Europe and disagree with the statements of some political leaders. The conclusions have practical and theoretical implications for tourist destinations.

Suggested Citation

  • Elena Cruz-Ruiz & Elena Ruiz-Romero de la Cruz & Lidia Caballero-Galeote, 2022. "Recovery Measures for the Tourism Industry in Andalusia: Residents as Tourist Consumers," Economies, MDPI, vol. 10(6), pages 1-18, June.
    • Handle: RePEc:gam:jecomi:v:10:y:2022:i:6:p:133-:d:834185
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    References listed on IDEAS

    as
    1. Ritchie, Brent W. & Jiang, Yawei, 2019. "A review of research on tourism risk, crisis and disaster management: Launching the annals of tourism research curated collection on tourism risk, crisis and disaster management," Annals of Tourism Research, Elsevier, vol. 79(C).
    2. Diogo Teixeira & J. Cadima Ribeiro, 2020. "Residents’ perceptions of the tourism impacts on a mature destination: the case of Madeira Island," NIPE Working Papers 01/2020, NIPE - Universidade do Minho.
    3. Feng Xu & Wenxia Niu & Shuaishuai Li & Yuli Bai, 2020. "The Mechanism of Word-of-Mouth for Tourist Destinations in Crisis," SAGE Open, , vol. 10(2), pages 21582440209, May.
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    Cited by:

    1. Lázaro Florido-Benítez, 2023. "English, German, and French Tourists Are Key to the Success of Andalusian Destinations (Spain)," Sustainability, MDPI, vol. 15(16), pages 1-22, August.

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