Factors influencing Jamaican householders’ housing choice

Purpose - The purpose of this paper is to bridge the gap in knowledge of Jamaican householders’ housing choices and to provide empirical research that will support the inclusion of the householders’ perspectives in developing housing policies and programmes in Jamaica. Design/methodology/approach - A questionnaire survey of 430 householders drawn from public housing developments in 6 of 14 parishes in Jamaica was conducted. A pragmatic approach was taken in this study. As such, both qualitative and quantitative data were used to investigate the factors influencing householders’ housing choices. The data were analysed using exploratory factor analysis to extract the main factors influencing the householders’ housing choices. Findings - The research revealed that the dwelling features and its environment, accessibility and neighbourhood attributes are three factors influencing householders’ housing choice. Notably, the dwelling and its immediate environment explained the majority of the variance in housing choice. This suggests that if householders are given a choice between a larger more desirable dwelling in a clean, safe and well-maintained community and housing with proximity to work, job opportunities, urban services and other proximity variables, they are less likely to choose the latter. Research limitations/implications - The factors obtained from this study provide some insights into the scale of preference of the household heads and desired attributes of affordable housing solutions. They also shed some light on what might have caused some past affordable housing solutions to be undesirable. In addition to this, there is some intuition that there may be efficacy in adopting a community development approach to housing. These results have strong implications for housing planning. However, given the island’s challenge with the proliferation of squatter settlements, it is recommended that further research, which includes these householders’ be carried out. Originality/value - This research is the first to examine the views of Jamaican householders’ with the purpose of understanding what influences their choice of housing. The findings provide new insights into the trade-off that householders may be willing to make in choosing their housing. The results provide a source of reference in reviewing the performance of past policies and programmes.