Thewebnovelaand immigrants in the United States
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DOI: 10.1108/19355181211217634
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- Singh, Tanuja & Veron-Jackson, Liza & Cullinane, Joe, 2008. "Blogging: A new play in your marketing game plan," Business Horizons, Elsevier, vol. 51(4), pages 281-292.
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Keywords
United States of America; Hispanics; Spanish language; Marketing strategy; Internet; Visual media; Webnovelas; Serial drama; Narratives; New media;All these keywords.
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