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Hábitos de consumo transfronterizos en el País Vasco: un estudio comparativo

Author

Listed:
  • Elizagarate Gutiérrez, Victoria
  • Mediano Serrano, Lucía
  • Gómez Rodríguez, Pedro Manuel

Abstract

Algunas de las conclusiones obtenidas en el "Informe sobre hábitos de compra y el comportamiento del consumidor vasco en el período 1993-1994", realizado por el Departamento de Comercio, Consumo y Turismo del Gobierno Vasco, resaltan el profundo cambio que ha experimentado el sector comercial del País Vasco en las ultimas décadas, y que ha sido promovido sobre todo, a través de iniciativas empresariales que han creado nuevas formas de venta, así como políticas encaminadas al crecimiento a través de la cooperación, concentración e internacionalización.

Suggested Citation

  • Elizagarate Gutiérrez, Victoria & Mediano Serrano, Lucía & Gómez Rodríguez, Pedro Manuel, 1996. "Hábitos de consumo transfronterizos en el País Vasco: un estudio comparativo," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
    • Handle: RePEc:ehu:rdadme:10831
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