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Measuring birdwatchers preferences: A case for using online networks and mixed-mode surveys

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  • Guimarães, Maria Helena
  • Nunes, Luís Catela
  • Madureira, Lívia
  • Santos, José Lima
  • Boski, Tomasz
  • Dentinho, Tomaz

Abstract

This paper reports findings derived from a study of birdwatchers in the Azores. The subject was birdwatchers' preferences for given management actions designed to improve the attractiveness of bird watching sites. In the absence of official statistics on this market segment, use was made of a mixed-mode survey incorporating both on-site and off-site surveys and the use of on-line social networks and communications tools. The variable willingness-to-stay more time at the site was used as a welfare measure. It has the advantage that it can be used to demonstrate the significant returns of eco-tourism to local communities. Two findings emerge. First, tourists practicing wildlife viewing and nature-based activities are less worried about infrastructures and care more about biodiversity and habitat quality, and second, the research technique appears to be successful when surveying seasonal recreation communities that are small and socially cohesive.

Suggested Citation

  • Guimarães, Maria Helena & Nunes, Luís Catela & Madureira, Lívia & Santos, José Lima & Boski, Tomasz & Dentinho, Tomaz, 2015. "Measuring birdwatchers preferences: A case for using online networks and mixed-mode surveys," Tourism Management, Elsevier, vol. 46(C), pages 102-113.
    • Handle: RePEc:eee:touman:v:46:y:2015:i:c:p:102-113
    DOI: 10.1016/j.tourman.2014.06.016
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    1. Guimarães, Mª. Helena & Madureira, Lívia & Nunes, Luís Catela & Santos, José Lima & Sousa, Carlos & Boski, Tomasz & Dentinho, Tomaz, 2014. "Using Choice Modeling to estimate the effects of environmental improvements on local development: When the purpose modifies the tool," Ecological Economics, Elsevier, vol. 108(C), pages 79-90.
    2. Menegaki, Angeliki, N. & Olsen, Søren Bøye & Tsagarakis, Konstantinos P., 2016. "Towards a common standard – A reporting checklist for web-based stated preference valuation surveys and a critique for mode surveys," Journal of choice modelling, Elsevier, vol. 18(C), pages 18-50.
    3. Frontuto, Vito & Dalmazzone, Silvana & Vallino, Elena & Giaccaria, Sergio, 2017. "Earmarking conservation: Further inquiry on scope effects in stated preference methods applied to nature-based tourism," Tourism Management, Elsevier, vol. 60(C), pages 130-139.
    4. Juan Carlos Martín & Concepción Román & Cira Mendoza, 2018. "Determinants for sun-and-beach self-catering accommodation selection," Tourism Economics, , vol. 24(3), pages 319-336, May.
    5. George Halkos & Aikaterini Leonti & Eleni Sardianou, 2020. "Assessing the Preservation of Parks and Natural Protected Areas: A Review of Contingent Valuation Studies," Sustainability, MDPI, vol. 12(11), pages 1-24, June.

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