IDEAS home Printed from https://ideas.repec.org/a/eee/joreco/v59y2021ics0969698920314004.html
   My bibliography  Save this article

Does live performance play a critical role in building destination brand equity — A mixed-method study of “Impression Dahongpao"

Author

Listed:
  • Zhang, Shu-Ning
  • Li, Yong-Quan
  • Liu, Chih-Hsing
  • Ruan, Wen-Qi

Abstract

A tourism live performance is a critical carrier of localism. It condenses local symbols and creates a significant approach to building a destination brand. However, to date, few studies have investigated this significant topic. To address the unresolved problem of the function and mechanism of the effect of a live performance on destination brand equity, this study employed a quantitative-dominant, concurrent nested mixed-method approach using 507 questionnaires (Study 1) and 14 semistructured interviews (Study 2). Based on symbolic interaction theory, the results confirmed that tourism live performance enhanced the destination brand equity, and the key link is for tourists to achieve a flow experience. Further, creative performance, visual appeal, cultural contact and authenticity created tourists' flow experience. The original findings of this study provide potential contributions to the development of destination brand equity.

Suggested Citation

  • Zhang, Shu-Ning & Li, Yong-Quan & Liu, Chih-Hsing & Ruan, Wen-Qi, 2021. "Does live performance play a critical role in building destination brand equity — A mixed-method study of “Impression Dahongpao"," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    • Handle: RePEc:eee:joreco:v:59:y:2021:i:c:s0969698920314004
    DOI: 10.1016/j.jretconser.2020.102392
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969698920314004
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jretconser.2020.102392?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Priporas, Constantinos-Vasilios & Chen, Yan & Zhao, Shasha & Tan, Hui, 2020. "An exploratory study of the upper middle-class consumer attitudes towards counterfeiting in China," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    2. Zhang, Shu-Ning & Li, Yong-Quan & Liu, Chih-Hsing & Ruan, Wen-Qi, 2021. "A study on China's time-honored catering brands: Achieving new inheritance of traditional brands," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    3. Wang, Guangping & Netemeyer, Richard G., 2004. "Salesperson creative performance: conceptualization, measurement, and nomological validity," Journal of Business Research, Elsevier, vol. 57(8), pages 805-812, August.
    4. Chi, Hsin-Kuang & Huang, Kuo-Chung & Nguyen, Huan Minh, 2020. "Elements of destination brand equity and destination familiarity regarding travel intention," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    5. Chen, Ching-Fu & White, Christopher & Hsieh, Yi-En, 2020. "The role of consumer participation readiness in automated parcel station usage intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    6. Lu, Lu & Chi, Christina G. & Liu, Yi, 2015. "Authenticity, involvement, and image: Evaluating tourist experiences at historic districts," Tourism Management, Elsevier, vol. 50(C), pages 85-96.
    7. Tsai Chiao Wang & Chia Liang Tsai & Ta Wei Tang, 2018. "Exploring Advertising Effectiveness of Tourist Hotels’ Marketing Images Containing Nature and Performing Arts: An Eye-Tracking Analysis," Sustainability, MDPI, vol. 10(9), pages 1-13, August.
    8. Aldebert, Bénédicte & Dang, Rani J. & Longhi, Christian, 2011. "Innovation in the tourism industry: The case of Tourism@," Tourism Management, Elsevier, vol. 32(5), pages 1204-1213.
    9. Lee, Seunghyun & Ha, Sejin & Widdows, Richard, 2011. "Consumer responses to high-technology products: Product attributes, cognition, and emotions," Journal of Business Research, Elsevier, vol. 64(11), pages 1195-1200.
    10. Molina-Azorín, Jose F. & Tarí, Juan José & Pereira-Moliner, Jorge & López-Gamero, María D. & Pertusa-Ortega, Eva M., 2015. "The effects of quality and environmental management on competitive advantage: A mixed methods study in the hotel industry," Tourism Management, Elsevier, vol. 50(C), pages 41-54.
    11. Dabbous, Amal & Barakat, Karine Aoun, 2020. "Bridging the online offline gap: Assessing the impact of brands’ social network content quality on brand awareness and purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    12. Barnes, Stuart J. & Mattsson, Jan & Sørensen, Flemming, 2014. "Destination brand experience and visitor behavior: Testing a scale in the tourism context," Annals of Tourism Research, Elsevier, vol. 48(C), pages 121-139.
    13. Gnoth, Jürgen & Zins, Andreas H., 2013. "Developing a tourism cultural contact scale," Journal of Business Research, Elsevier, vol. 66(6), pages 738-744.
    14. Wu, Cedric Hsi-Jui & Liang, Rong-Da, 2011. "The relationship between white-water rafting experience formation and customer reaction: a flow theory perspective," Tourism Management, Elsevier, vol. 32(2), pages 317-325.
    15. Algharabat, Raed & Rana, Nripendra P. & Alalwan, Ali Abdallah & Baabdullah, Abdullah & Gupta, Ashish, 2020. "Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    16. Bénédicte Aldebert & Rani Jeanne Dang & Christian Longhi, 2011. "Innovation in the tourism industry : the case of tourism@," Post-Print halshs-00721551, HAL.
    17. Cardoso, Lucília & Dias, Francisco & de Araújo, Arthur Filipe & Andrés Marques, Maria Isabel, 2019. "A destination imagery processing model: Structural differences between dream and favourite destinations," Annals of Tourism Research, Elsevier, vol. 74(C), pages 81-94.
    18. Kim, Woohyoung & Kim, Hyun & Hwang, Jinsoo, 2020. "Sustainable growth for the self-employed in the retail industry based on customer equity, customer satisfaction, and loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    19. Liu, Chih-Hsing Sam, 2018. "Examining social capital, organizational learning and knowledge transfer in cultural and creative industries of practice," Tourism Management, Elsevier, vol. 64(C), pages 258-270.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Liu, Chih-Hsing & Dong, Tse-Ping & Vu, Ho Tran, 2023. "Transformed virtual concepts into reality: Linkage the viewpoint of entrepreneurial passion, technology adoption propensity and advantage to usage intention," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    2. Cambra-Fierro, Jesús & Fuentes-Blasco, María & Gao, Lily Xuehui & Melero-Polo, Iguácel & Trifu, Andreea, 2022. "The influence of communication in destination imagery during COVID-19," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    3. Shu-Ning Zhang & Wen-Qi Ruan & Ting-Ting Yang, 2021. "National Identity Construction in Cultural and Creative Tourism: The Double Mediators of Implicit Cultural Memory and Explicit Cultural Learning," SAGE Open, , vol. 11(3), pages 21582440211, August.
    4. Liu, Chih-Hsing & Horng, Jeou-Shyan & Chou, Sheng-Fang & Yu, Tai-Yi & Lee, Ming-Tsung & Lapuz, Maria Carmen B., 2023. "Discovery sustainable servicescape on behavioural intention practices and nationality: The moderating role of parasocial interaction," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    5. Huang, Yung-Chuan, 2023. "Integrated concepts of the UTAUT and TPB in virtual reality behavioral intention," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Bart Neuts & João Romão & Eveline van Leeuwen & Peter Nijkamp, 2013. "Describing the Relationships between Tourist Satisfaction and Destination Loyalty in a Segmented and Digitalized Market," Tourism Economics, , vol. 19(5), pages 987-1004, October.
    2. Ho, Mia Hsiao-Wen & Chung, Henry F.L., 2020. "Customer engagement, customer equity and repurchase intention in mobile apps," Journal of Business Research, Elsevier, vol. 121(C), pages 13-21.
    3. Christian Longhi & Sylvie Rochhia, 2015. "Long tails in the tourism industry : towards knowledge intensive service suppliers," Working Papers halshs-01248302, HAL.
    4. Altintas, Gulsun & Ambrosini, Véronique & Gudergan, Siegfried, 2022. "MNE dynamic capabilities in (un)related diversification," Journal of International Management, Elsevier, vol. 28(1).
    5. Tsai, Chieh-Yuan & Chang, Hui-Ting & Kuo, Ren Jieh, 2017. "An ant colony based optimization for RFID reader deployment in theme parks under service level consideration," Tourism Management, Elsevier, vol. 58(C), pages 1-14.
    6. Jeou-Shyan Horng & Chung-Jen Wang & Chih-Hsing Liu & Sheng-Fang Chou & Chang-Yen Tsai, 2016. "The Role of Sustainable Service Innovation in Crafting the Vision of the Hospitality Industry," Sustainability, MDPI, vol. 8(3), pages 1-18, March.
    7. Foris Diana & Matei Cristina-Alexandra & Foris Tiberiu, 2021. "Exploring Solutions and the Role of GDS Technology in Crossing the Current Pandemic Context in Tourism," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 11(1), pages 91-101, December.
    8. Christian Longhi & Marcello M. Mariani & Sylvie Rochhia, 2016. "Sharing and Tourism: The Rise of New Markets in Transport," GREDEG Working Papers 2016-01, Groupe de REcherche en Droit, Economie, Gestion (GREDEG CNRS), Université Côte d'Azur, France.
    9. Zhang, Shu-Ning & Li, Yong-Quan & Liu, Chih-Hsing & Ruan, Wen-Qi, 2021. "A study on China's time-honored catering brands: Achieving new inheritance of traditional brands," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    10. Angelo Presenza & Antonio Messeni Petruzzelli & Angelo Natalicchio, 2019. "Business Model Innovation for Sustainability. Highlights from the Tourism and Hospitality Industry," Sustainability, MDPI, vol. 11(1), pages 1-5, January.
    11. Reimer, Thomas, 2023. "Environmental factors to maximize social media engagement: A comprehensive framework," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    12. João Romão & Eveline van Leeuwen & Bart Neuts & Peter Nijkamp, 2015. "Tourist Loyalty and Urban E-Services: A Comparison of Behavioral Impacts in Leipzig and Amsterdam," Journal of Urban Technology, Taylor & Francis Journals, vol. 22(2), pages 85-101, April.
    13. Dalia Streimikiene & Biruta Svagzdiene & Edmundas Jasinskas & Arturas Simanavicius, 2021. "Sustainable tourism development and competitiveness: The systematic literature review," Sustainable Development, John Wiley & Sons, Ltd., vol. 29(1), pages 259-271, January.
    14. Oltean Flavia Dana, 2013. "An Empirical Research Regarding Information Technology in Hospitality Industry: A Case Study from Mures County," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 3(6), pages 1-8, December.
    15. Sonia Cruz-Ros & Diana L. Guerrero-Sánchez & Maria-Jose Miquel-Romero, 2021. "Absorptive capacity and its impact on innovation and performance: findings from SEM and fsQCA," Review of Managerial Science, Springer, vol. 15(2), pages 235-249, February.
    16. Canh Phuc Nguyen & Christophe Schinckus & Thanh Dinh Su, 2020. "Economic policy uncertainty and demand for international tourism: An empirical study," Tourism Economics, , vol. 26(8), pages 1415-1430, December.
    17. Tonino Pencarelli, 2020. "The digital revolution in the travel and tourism industry," Information Technology & Tourism, Springer, vol. 22(3), pages 455-476, September.
    18. Amador Durán-Sánchez & José Álvarez-García & María de la Cruz del Río-Rama & Beatriz Rosado-Cebrián, 2019. "Science Mapping of the Knowledge Base on Tourism Innovation," Sustainability, MDPI, vol. 11(12), pages 1-17, June.
    19. Cem Işık & Ekrem Aydın & Tarik Dogru & Abdul Rehman & Ercan Sirakaya-Turk & Deniz Karagöz, 2022. "Innovation Research in Tourism and Hospitality Field: A Bibliometric and Visualization Analysis," Sustainability, MDPI, vol. 14(13), pages 1-21, June.
    20. Ana B. Casado-Díaz & Leonor M. Pérez-Naranjo & Ricardo Sellers-Rubio, 2017. "Aggregate consumer ratings and booking intention: the role of brand image," Service Business, Springer;Pan-Pacific Business Association, vol. 11(3), pages 543-562, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:joreco:v:59:y:2021:i:c:s0969698920314004. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-retailing-and-consumer-services .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.