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Applying partial least squares to model genetically modified food purchase intentions in southern Spain consumers

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  • Rodríguez-Entrena, Macario
  • Salazar-Ordóñez, Melania
  • Sayadi, Samir

Abstract

Consumers’ potential reactions towards genetically modified (GM) foods influence their commercial feasibility and determine the decisions of economic agents. This paper studies the underlying factors involved in determining consumers’ choice behaviour towards GM foods in order to develop an integrated analytical framework. Reliable information about consumers’ behaviour towards GM foods should lead to the design of political strategies intended to make citizens feel safe in their purchasing choices. In addition, there is an analysis of behavioural differences due to consumers’ objective knowledge levels. The research was performed in southern Spain using variance-based structural equation modelling, namely the Partial Least Squares (PLS) regression technique. The results support those arguments that connect consumers’ behavioural intentions, attitudes and different factors involved in determining consumer choice, because attitudes towards GM foods link consumer purchasing intentions to the perceived benefits and risks posed by GM foods. Furthermore, there are some insights into the moderating role played by the consumers’ level of knowledge in their purchase intentions to GM food.

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  • Rodríguez-Entrena, Macario & Salazar-Ordóñez, Melania & Sayadi, Samir, 2013. "Applying partial least squares to model genetically modified food purchase intentions in southern Spain consumers," Food Policy, Elsevier, vol. 40(C), pages 44-53.
    • Handle: RePEc:eee:jfpoli:v:40:y:2013:i:c:p:44-53
    DOI: 10.1016/j.foodpol.2013.02.001
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    3. Yue Zhang & Yingying Sun, 2018. "The Effect of Ideology on Attitudes toward GM Food Safety among Chinese Internet Users," Sustainability, MDPI, vol. 10(11), pages 1-16, November.
    4. Erkan Ari & Veysel Yilmaz & Murat Olgun, 2021. "The Effect of Trust Benefit and Risk Perception of GM Foods on Behavior Intention: A Study on University Students," Journal of Economy Culture and Society, Istanbul University, Faculty of Economics, vol. 64(64), pages 297-312, December.
    5. Sarkar, Apurbo & Azim, Jony Abdul & Asif, Abdullah Al & Qian, Lu & Peau, Anamika Kor, 2021. "Structural equation modeling for indicators of sustainable agriculture: Prospective of a developing country’s agriculture," Land Use Policy, Elsevier, vol. 109(C).
    6. Chong Li & Yingqi Li, 2023. "Factors Influencing Public Risk Perception of Emerging Technologies: A Meta-Analysis," Sustainability, MDPI, vol. 15(5), pages 1-37, February.
    7. Evans, Keith S. & Teisl, Mario F. & Lando, Amy. M. & Liu, Sherry T., 2020. "Risk perceptions and food-handling practices in the home," Food Policy, Elsevier, vol. 95(C).
    8. Houman Hashemzadeh & Alireza Karbasi & Hosein Mohammadi & Ali Firoozzare & Flavio Boccia, 2022. "Investigating the Effect of Nudges on Consumers’ Willingness to Pay for Genetically Modified Corn Oil," Sustainability, MDPI, vol. 14(19), pages 1-18, October.
    9. Mingyang Zhang & Chao Chen & Wuyang Hu & Lijun Chen & Jintao Zhan, 2016. "Influence of Source Credibility on Consumer Acceptance of Genetically Modified Foods in China," Sustainability, MDPI, vol. 8(9), pages 1-16, September.
    10. Santos, Camila Regina da Silva & Teixeira, Sônia Milagres & Cruz, José Elenilson & Bron, Pedro Carvalho, 2023. "Perception of producers and consumers on the adoption of genetically modified food: the case of the transgenic bean BRSFC401 RMD," Revista de Economia e Sociologia Rural (RESR), Sociedade Brasileira de Economia e Sociologia Rural, vol. 61(2), January.

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