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Ethically minded consumer behavior: Scale review, development, and validation

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  • Sudbury-Riley, Lynn
  • Kohlbacher, Florian

Abstract

This paper details the development and validation of a new research instrument called the ethically minded consumer behavior (EMCB) scale. The scale conceptualizes ethically minded consumer behavior as a variety of consumption choices pertaining to environmental issues and corporate social responsibility. Developed and extensively tested among consumers (n=1278) in the UK, Germany, Hungary, and Japan, the scale demonstrates reliability, validity, and metric measurement invariance across these diverse nations. The study provides researchers and practitioners with a much-needed and easy-to-administer, valid, and reliable instrument pertaining to ethically minded consumer behavior.

Suggested Citation

  • Sudbury-Riley, Lynn & Kohlbacher, Florian, 2016. "Ethically minded consumer behavior: Scale review, development, and validation," Journal of Business Research, Elsevier, vol. 69(8), pages 2697-2710.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:8:p:2697-2710
    DOI: 10.1016/j.jbusres.2015.11.005
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