IDEAS home Printed from https://ideas.repec.org/a/eco/journ3/2017-04-4.html
   My bibliography  Save this article

Purchase Behavior of Rare Products: The Case of Vespa in Indonesia

Author

Listed:
  • Umbas Krisnanto

    (Perbanas Institute, Indonesia)

Abstract

Products can be divided into those that meet daily needs and those that meet unknown needs. Determining patterns of purchase of products for daily needs is relatively easy, but identifying the purchase behavior of products for unknown needs is more difficult. This study was conducted to examine a community of users of an exclusive product: the Vespa motorcycle. Validity and reliability were established, and descriptive analysis showed that all the variables met the goodness-of-fit test. The obtained results showed that the assumption of a normal line and autocorrelation cannot be determined; there is heteroscedasticity and some models fit to collinearity. The F test results showed that the independent and dependent variables are interrelated. The t-test revealed several variables that proved the null hypothesis, and several hypotheses are accordingly proposed. This means that there are several variables that are not related to the dependent variables (decision variables). Direct and indirect tests using a structural equation model showed that most do not meet the goodness-of-fit test. In conclusion, most relationships had little value, whereas other relationships had greater values. It is recommended to only measure relationships that have a value above 0.50 because the purchase behavior does not reflect the demand for scarce goods as with normal goods.

Suggested Citation

  • Umbas Krisnanto, 2017. "Purchase Behavior of Rare Products: The Case of Vespa in Indonesia," International Review of Management and Marketing, Econjournals, vol. 7(4), pages 26-33.
  • Handle: RePEc:eco:journ3:2017-04-4
    as

    Download full text from publisher

    File URL: https://www.econjournals.com/index.php/irmm/article/download/5213/pdf
    Download Restriction: no

    File URL: https://www.econjournals.com/index.php/irmm/article/view/5213/pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Shamindra Nath Sanyal & Saroj Kumar Datta & Asok Kumar Banerjee, 2014. "Attitude of Indian consumers towards luxury brand purchase: an application of 'attitude scale to luxury items'," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 9(3), pages 316-339.
    2. Eesha Sharma & Adam L. Alter, 2012. "Financial Deprivation Prompts Consumers to Seek Scarce Goods," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(3), pages 545-560.
    3. Mastrobuoni, Giovanni & Peracchi, Franco & Tetenov, Aleksey, 2014. "Price as a Signal of Product Quality: Some Experimental Evidence," Journal of Wine Economics, Cambridge University Press, vol. 9(2), pages 135-152, August.
    4. Methaq Ahmed Sallam, 2016. "The Impact of Brand Image and Corporate Branding on Consumer¡¯s Choice: The Role of Brand Equity," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(1), pages 98-106, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Villas-Boas, Sofia B, 2020. "Reduced Form Evidence on Belief Updating Under Asymmetric Information," Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series qt08c456vk, Department of Agricultural & Resource Economics, UC Berkeley.
    2. Palma, Marco A. & Ness, Meghan L. & Anderson, David P., 2015. "Buying More than Taste? A Latent Class Analysis of Health and Prestige Determinants of Healthy Food," 2015 Conference (59th), February 10-13, 2015, Rotorua, New Zealand 202566, Australian Agricultural and Resource Economics Society.
    3. Zhao, Taiyang & Lu, Yan & Lynette Wang, Valerie & Wu, Banggang & Chen, Zhi & Song, Wei & Zhou, Liying, 2023. "Shared but unhappy? Detrimental effects of using shared products on psychological ownership and consumer happiness," Journal of Business Research, Elsevier, vol. 169(C).
    4. Bonnet, Céline & Hilger, James & Villas-Boas, Sofia B., 2017. "Reduced Form Evidence on Belief Updating under Asymmetric Information - The Case of Wine Expert Opinions," TSE Working Papers 17-834, Toulouse School of Economics (TSE), revised May 2019.
    5. Dörnyei, Krisztina Rita & Lunardo, Renaud, 2021. "When limited edition packages backfire: The role of emotional value, typicality and need for uniqueness," Journal of Business Research, Elsevier, vol. 137(C), pages 233-243.
    6. Zokaei Ashtiani, Amin & Dudek, Thomas & Rieger, Marc Oliver, 2020. "Happy savers and happy spenders: An experimental study comparing US Americans and Germans," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 85(C).
    7. Eesha Sharma & Punam A. Keller, 2017. "A Penny Saved Is Not a Penny Earned: When Decisions to Earn and Save Compete for Consumer Resources," Journal of the Association for Consumer Research, University of Chicago Press, vol. 2(1), pages 64-77.
    8. Yusuf Muhammad-Bashir Owolabi & Oluwatoyin Onikosi-Alliyu Saidat, 2019. "User Acceptance of Crash Helmet by Motorcyclists in Malaysia: An Empirical Analysis," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 29(1), pages 40-57, March.
    9. Chohan, Raeesah & Paschen, Jeannette, 2023. "NFT marketing: How marketers can use nonfungible tokens in their campaigns," Business Horizons, Elsevier, vol. 66(1), pages 43-50.
    10. Dang, Ngoc Bich & Bertrandias, Laurent, 2023. "Social robots as healing aids: How and why powerlessness influences the intention to adopt social robots," Technological Forecasting and Social Change, Elsevier, vol. 196(C).
    11. Mukherjee, Ashesh & Lee, Seung Yun & Burnham, Thomas, 2020. "The effect of others’ participation on charitable behavior: Moderating role of recipient resource scarcity," Journal of Business Research, Elsevier, vol. 120(C), pages 213-228.
    12. Banker, Sachin & Bhanot, Syon P. & Deshpande, Aishwarya, 2020. "Poverty identity and preference for challenge: Evidence from the U.S. and India," Journal of Economic Psychology, Elsevier, vol. 76(C).
    13. Rebecca Hamilton & Debora Thompson & Sterling Bone & Lan Nguyen Chaplin & Vladas Griskevicius & Kelly Goldsmith & Ronald Hill & Deborah Roedder John & Chiraag Mittal & Thomas O’Guinn & Paul Piff & Car, 2019. "The effects of scarcity on consumer decision journeys," Journal of the Academy of Marketing Science, Springer, vol. 47(3), pages 532-550, May.
    14. Kim, Sanghee & Chang, Hyo Jung (Julie), 2023. "Mechanism of retail therapy during stressful life events: The psychological compensation of revenge consumption toward luxury brands," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    15. Ziano, Ignazio & Pandelaere, Mario, 2018. "The majority premium: Competence inferences derived from majority consumption," Journal of Business Research, Elsevier, vol. 92(C), pages 339-349.
    16. Sunyee Yoon & Hyeongmin Christian Kim & Vicki MorwitzEditor & Simona BottiAssociate Editor, 2018. "Feeling Economically Stuck: The Effect of Perceived Economic Mobility and Socioeconomic Status on Variety Seeking," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(5), pages 1141-1156.
    17. Jimenez Mori, Raul, 2021. "It’s not price; It’s quality. Satisfaction and price fairness perception," World Development, Elsevier, vol. 139(C).
    18. Yujie Zhao & Xinyue Zhou, 2022. "Income and geographically constrained generosity," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(2), pages 766-787, June.
    19. Gaëlle Pothin, 2016. "La cherté de la vie du point de vue du consommateur : Étude exploratoire et proposition d’un modèle de recherche," Post-Print hal-01648755, HAL.
    20. Ethan, Amelia, 2023. "The Effects of Social Media Marketing on Customer’s Purchase Intention; a Moderated Mediation Model from Apparel Industry of Pakistan," OSF Preprints 4dv2s, Center for Open Science.

    More about this item

    Keywords

    product price; product promotion; product quality; brand image; equity; brand loyalty; purchase intent; rare goods; Vespa; Indonesia;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eco:journ3:2017-04-4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ilhan Ozturk (email available below). General contact details of provider: http://www.econjournals.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.