IDEAS home Printed from https://ideas.repec.org/a/eco/journ3/2011-04-3.html
   My bibliography  Save this article

Taiwanese Consumers’ Internet Decision-Making Styles: The Role of Perceptions of the Internet

Author

Listed:
  • Hung-Ming Lin

    (Department of Business Administration Minghsin University of Science and Technology, Taiwan)

Abstract

The purpose of this study is to explore the relationship between online consumers’ perceptions and decision-making styles regarding the Internet. Four perceptions and six decision-making styles were administered. Data were gathered from 454 consumers with online shopping experience in Taiwan. It was found that, of the four perceptions of Tool, Technology, Toy and Tour, consumers are more inclined to view the Internet as a ‘Tool’ or as ‘Technology.’ The results indicate that consumers who hold the ‘Tool’ perception of the Internet are positively correlated to the Perfectionism consciousness decision-making style, but negatively relate to Brand consciousness, Novel-fashion consciousness and Brand-loyalty consciousness. Consumers with ‘Toy’ perceptions tend to show relatively less preference for the Perfectionism consciousness style, but more for content, such as Brand consciousness, Novel-fashion consciousness, Confused by overchoice, and Brand-loyalty consciousness. No significant correlation was observed between the ‘Technology’ and ‘Tour’ perceptions and the six Internet decision-making styles.

Suggested Citation

  • Hung-Ming Lin, 2011. "Taiwanese Consumers’ Internet Decision-Making Styles: The Role of Perceptions of the Internet," International Review of Management and Marketing, Econjournals, vol. 1(4), pages 86-92.
  • Handle: RePEc:eco:journ3:2011-04-3
    as

    Download full text from publisher

    File URL: http://www.econjournals.com/index.php/irmm/article/download/72/57
    Download Restriction: no

    File URL: http://www.econjournals.com/index.php/irmm/article/view/72/57
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Smith, Donnavieve N. & Sivakumar, K., 2004. "Flow and Internet shopping behavior: A conceptual model and research propositions," Journal of Business Research, Elsevier, vol. 57(10), pages 1199-1208, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Melissa Li Sa Liow & Yeow Kim Chai, 2015. "Branding Orientation in the Accommodation Industry," International Review of Management and Marketing, Econjournals, vol. 5(2), pages 61-72.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hsu, Wen-Chin & Lee, Mu-Heng & Zheng, Kai-Wen, 2024. "From virtual to reality: The power of augmented reality in triggering impulsive purchases," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    2. Kae Tran My Loan & Benjamin Chan Yin Fah & Behrang Samadi, 2015. "Exploring Customer Purchasing Intention over Online Store," International Journal of Business and Social Research, LAR Center Press, vol. 5(5), pages 15-23, May.
    3. Gensler, Sonja & Leeflang, Peter & Skiera, Bernd, 2012. "Impact of online channel use on customer revenues and costs to serve: Considering product portfolios and self-selection," International Journal of Research in Marketing, Elsevier, vol. 29(2), pages 192-201.
    4. McDowell, William C. & Wilson, Rachel C. & Kile, Charles Owen, 2016. "An examination of retail website design and conversion rate," Journal of Business Research, Elsevier, vol. 69(11), pages 4837-4842.
    5. Aboubaker Ettis, Saïd, 2017. "Examining the relationships between online store atmospheric color, flow experience and consumer behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 43-55.
    6. Kae Tran My Loan & Benjamin Chan Yin Fah & Behrang Samadi, 2015. "Exploring Customer Purchasing Intention over Online Store," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 5(5), pages 15-23, May.
    7. Florian Diekmann & Cäzilia Loibl & Marvin T. Batte, 2009. "The Economics of Agricultural Information: Factors Affecting Commercial Farmers' Information Strategies in Ohio," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 31(4), pages 853-872, December.
    8. Zhang Ling, 2022. "Analysis of Factors Affecting Knowledge Payment: A Case Study on Chinese Higher Vocational Students," International Journal of Science and Business, IJSAB International, vol. 16(1), pages 285-299.
    9. Doris Morales-Solana & Irene Esteban-Millat & Alejandro Alegret Cotas, 2022. "Experiences in consumer flow in online supermarkets," Electronic Commerce Research, Springer, vol. 22(4), pages 1195-1226, December.
    10. Hausman, Angela V. & Siekpe, Jeffrey Sam, 2009. "The effect of web interface features on consumer online purchase intentions," Journal of Business Research, Elsevier, vol. 62(1), pages 5-13, January.
    11. Ozkara, Behcet Yalin & Ozmen, Mujdat & Kim, Jong Woo, 2017. "Examining the effect of flow experience on online purchase: A novel approach to the flow theory based on hedonic and utilitarian value," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 119-131.
    12. Heesup Han & Wei Quan & Eloy Gil-Cordero & Juan-Pedro Cabrera-Sánchez & Jongsik Yu, 2021. "Performance of Retail Stores at Airports and Their Role in Boosting Traveler Satisfaction and Willingness to Repurchase," Sustainability, MDPI, vol. 13(2), pages 1-14, January.
    13. Richard, Marie-Odile & Chandra, Ramdas, 2005. "A model of consumer web navigational behavior: conceptual development and application," Journal of Business Research, Elsevier, vol. 58(8), pages 1019-1029, August.
    14. Chia‐Lin Hsu & Kuo‐Chien Chang & Mu‐Chen Chen, 2012. "Flow Experience and Internet Shopping Behavior: Investigating the Moderating Effect of Consumer Characteristics," Systems Research and Behavioral Science, Wiley Blackwell, vol. 29(3), pages 317-332, May.
    15. Seckin Doganer & Halil Erdem Akoglu, 2020. "The Effect of Sports Science Students’ Social Media Addictions on Redundant Purchasing Behavior," Asian Journal of Education and Training, Asian Online Journal Publishing Group, vol. 6(4), pages 616-626.
    16. Brian C Gunia & J Keith Murnighan, 2015. "The Tell-Tale Look: Viewing Time, Preferences, and Prices," PLOS ONE, Public Library of Science, vol. 10(1), pages 1-26, January.
    17. Park, Eun Joo & Kim, Eun Young & Funches, Venessa Martin & Foxx, William, 2012. "Apparel product attributes, web browsing, and e-impulse buying on shopping websites," Journal of Business Research, Elsevier, vol. 65(11), pages 1583-1589.
    18. Goel, Pooja & Parayitam, Satyanarayana & Sharma, Anuj & Rana, Nripendra P. & Dwivedi, Yogesh K, 2022. "A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping," Journal of Business Research, Elsevier, vol. 142(C), pages 1-16.
    19. Hoffman, Donna L. & Novak, Thomas P., 2009. "Flow Online: Lessons Learned and Future Prospects," Journal of Interactive Marketing, Elsevier, vol. 23(1), pages 23-34.
    20. Sergio Román, 2010. "Relational Consequences of Perceived Deception in Online Shopping: The Moderating Roles of Type of Product, Consumer’s Attitude Toward the Internet and Consumer’s Demographics," Journal of Business Ethics, Springer, vol. 95(3), pages 373-391, September.

    More about this item

    Keywords

    Internet Perceptions; Consumers’ Decision-Making Styles; Taiwan;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eco:journ3:2011-04-3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ilhan Ozturk (email available below). General contact details of provider: http://www.econjournals.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.