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Mitigating Choice Overload: An Experiment in the U.S. Beer Market

Author

Listed:
  • Malone, Trey
  • Lusk, Jayson L.

Abstract

This study tests the prevalence of choice overload (CO) in the U.S. beer market. We reveal that even if CO exists, sellers have mechanisms to reduce CO's negative consequences. The article describes the implementation of search cost-reducing private nudges (i.e., product quality scores and prominently listed specials) sellers commonly utilize to minimize CO's negative consequences. Our results suggest that, while CO exists for some buyers, it can be eliminated by market interactions on the part of the seller. (JEL Classifications: C93, D03, Q13)

Suggested Citation

  • Malone, Trey & Lusk, Jayson L., 2019. "Mitigating Choice Overload: An Experiment in the U.S. Beer Market," Journal of Wine Economics, Cambridge University Press, vol. 14(1), pages 48-70, February.
    • Handle: RePEc:cup:jwecon:v:14:y:2019:i:01:p:48-70_00
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    Citations

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    Cited by:

    1. Benjamin DeMuth & Trey Malone & Brandon R. McFadden & Christopher A. Wolf, 2023. "Choice effects associated with banning the word “meat” on alternative protein labels," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 45(1), pages 128-144, March.
    2. McFadden, Brandon R. & Malone, Trey, 2018. "How will mandatory labeling of genetically modified food nudge consumer decision-making?," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 77(C), pages 186-194.
    3. Aaron Staples & Bridget K. Behe & Patricia Huddleston & Trey Malone, 2022. "What you see is what you get, and what you don't goes unsold: Choice overload and purchasing heuristics in a horticulture lab experiment," Agribusiness, John Wiley & Sons, Ltd., vol. 38(3), pages 620-635, July.

    More about this item

    JEL classification:

    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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