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Tennessee Beef Producers' Willingness To Participate In A State-Branded Beef Program

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  • MCLEOD, ELIZABETH
  • JENSEN, KIMBERLY
  • GRIFFITH, ANDREW P.
  • DELONG, KAREN L.

Abstract

Tennessee cattle producer willingness to participate in a hypothetical Tennessee Branded Beef Program (TBBP) was examined using 2016 survey data. Willingness to participate in the TBBP was modeled using a probit model. Among those willing to participate, a Tobit model was used to estimate the pounds of live-weight beef producers were willing to supply into a TBBP. Age, production practices, and risk attitudes influenced willingness to participate. Among those willing to participate, projected TBBP supply per farm averaged 32,329 pounds and was influenced by on-farm animal units, production practices, perceived barriers, risk attitudes, and consequentiality beliefs.

Suggested Citation

  • Mcleod, Elizabeth & Jensen, Kimberly & Griffith, Andrew P. & Delong, Karen L., 2018. "Tennessee Beef Producers' Willingness To Participate In A State-Branded Beef Program," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 50(4), pages 579-601, November.
    • Handle: RePEc:cup:jagaec:v:50:y:2018:i:04:p:579-601_00
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    Cited by:

    1. Zawojska, Ewa & Gastineau, Pascal & Mahieu, Pierre-Alexandre & Cheze, Benoit & Paris, Anthony, 2021. "Measuring policy consequentiality perceptions in stated preference surveys," 2021 Annual Meeting, August 1-3, Austin, Texas 313977, Agricultural and Applied Economics Association.

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