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Changes In The Organization'S Marketing Activity In Light Of The Sars-Cov-2 Pandemic

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  • FUCIU Mircea

    (Lucian Blaga University of Sibiu)

Abstract

The SARS-COV-2 pandemic has uprooted and changed our lives in an almost irrevocable manner. The current pandemic has changed our behaviour, our consumption, our way of life, but most of all it has affected the business environment. The current paper aims to underline some changes that have occurred in the lives of the organizations and of their marketing activities due to the SARS-COV-2 pandemic. The pandemic has led to some changes in the way we think about marketing and how we implement the marketing activity. The ideas of self-isolation, individualism, self-centrism are terms that created new marketing and advertising strategies that the companies must adopt if they want to survive. The paper points out several changes that the companies undertook in order to adapt their marketing and advertising message to the current situation combined with the need for creative and innovative actions and strategies need for survival in a highly competitive and uncertain business environment. The article also pint out two important dimensions and four marketing strategies that are based on innovative actions.

Suggested Citation

  • FUCIU Mircea, 2020. "Changes In The Organization'S Marketing Activity In Light Of The Sars-Cov-2 Pandemic," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 72(2), pages 27-35, July.
    • Handle: RePEc:blg:reveco:v:72:y:2020:i:2:p:27-35
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    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/72203fuciu.pdf
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    References listed on IDEAS

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    1. He, Hongwei & Harris, Lloyd, 2020. "The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy," Journal of Business Research, Elsevier, vol. 116(C), pages 176-182.
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    Cited by:

    1. Florina PINZARU & Alexandra ZBUCHEA, 2020. "Adapting Knowledge Management Strategies In The Context Of The Covid-19 Pandemic. A Preliminary Overview," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(1), pages 307-318, November.
    2. SERBU Sorin-Razvan, 2020. "Reflections On Digital Transformation Momentum In Public And Private Sector Organisations," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 72(4), pages 101-108, December.

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    More about this item

    Keywords

    Marketing; Online; Sars-Cov-2; Pandemic; Advertising;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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