Targeted Advertising: The Role Of Subscriber Characteristics In Media Markets
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DOI: 10.1111/j.1467-6451.2009.00370.x
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- Chandra, Ambarish, 2008. "Targeted Advertising: The Role of Subscriber Characteristics in Media Markets," MPRA Paper 7955, University Library of Munich, Germany.
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More about this item
JEL classification:
- D4 - Microeconomics - - Market Structure, Pricing, and Design
- L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
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