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Cow‐Calf Producer Preferences for Voluntary Traceability Systems

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  • Lee L. Schulz
  • Glynn T. Tonsor

Abstract

This article identifies preferences of US cow‐calf producers for voluntary traceability systems to better identify the potential success of alternative voluntary traceability systems. Results suggest that notable heterogeneity exists between cow‐calf producers in their preferences and the welfare effects of mandating traceability adoption. Producers are sensitive to price, managing entity and information requirements. We provide forecasts of voluntary participation rates under different price premium and discount scenarios that producers may face. This analysis has policy implications as success of voluntary traceability systems hinges critically upon cow‐calf producer preferences.

Suggested Citation

  • Lee L. Schulz & Glynn T. Tonsor, 2010. "Cow‐Calf Producer Preferences for Voluntary Traceability Systems," Journal of Agricultural Economics, Wiley Blackwell, vol. 61(1), pages 138-162, February.
    • Handle: RePEc:bla:jageco:v:61:y:2010:i:1:p:138-162
    DOI: 10.1111/j.1477-9552.2009.00226.x
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    More about this item

    JEL classification:

    • Q12 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Micro Analysis of Farm Firms, Farm Households, and Farm Input Markets
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy
    • R38 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location - - - Government Policy

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