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The Online Communication Mix For Tourism Destinations Study Case On Romanian Tourism Destinations

Author

Listed:
  • Adina Constantinescu

    (University of Craiova)

  • Tudor NISTORESCU

    (University of Craiova)

Abstract

The present research aims at contributing to the field of Online Communication for tourism destinations. It provides a study on online communication of Romanian main tourism destinations, focusing on DMOs’ websites completeness in terms of contents and on their capability to respond to users’ needs. The results of the current research show that the Romanian Destination Websites offer a poor online experience for users, in terms of content, functionalities and fail to fully satisfy the needs and wants of potential tourists. This study is important for establishing the strategies for developing the tourism destination management in Romania.

Suggested Citation

  • Adina Constantinescu & Tudor NISTORESCU, 2013. "The Online Communication Mix For Tourism Destinations Study Case On Romanian Tourism Destinations," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 58-70, May.
    • Handle: RePEc:aio:manmar:v:xi:y:2013:i:1:p:58-70
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    Citations

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    Cited by:

    1. Alexandra Zbuchea, 2014. "Territorial Marketing Based On Cultural Heritage," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 135-151, November.
    2. Erika KULCSÁR & PhD Rozalina Zsófia SIMON, 2015. "The Magic Of Dark Tourism," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 124-136, May.

    More about this item

    Keywords

    Destination Management Organizations (DMOs); online communication strategies in tourism; Romanian tourism destinations;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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