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Target Markets For Retail Outlets Of Landscape Plants

Author

Listed:
  • Turner, Steven C.
  • Dorfman, Jeffrey H.
  • Fletcher, Stanley M.

Abstract

Merchandisers of landscape plants can increase the effectiveness of their marketing strategies by identifying target markets. Using a full information maximum likelihood tobit procedure on a system of three equations, target markets for different types of retail outlets in Georgia were identified. The results lend support and empirical evidence to the premise that different retail outlet types have different target markets and thus should develop different market strategies. The estimated target markets are identified and possible marketing strategies suitable for each type of retail outlet are suggested.

Suggested Citation

  • Turner, Steven C. & Dorfman, Jeffrey H. & Fletcher, Stanley M., 1990. "Target Markets For Retail Outlets Of Landscape Plants," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 22(1), pages 1-7, July.
    • Handle: RePEc:ags:sojoae:29922
    DOI: 10.22004/ag.econ.29922
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    Cited by:

    1. McClellan, Chandler & Turner, Steven C. & Gunter, Lewell F. & Stegelin, Forrest E., 2004. "A Locational Analysis Of Landscape Plant Retail Outlets In Georgia," 2004 Annual Meeting, February 14-18, 2004, Tulsa, Oklahoma 34642, Southern Agricultural Economics Association.
    2. John C. Foltz & Aaron J. Harp & Larry D. Makus & Joseph F. Guenthner & Robert R. Tripepi, 1993. "A factor analysis of the product and service attributes offered by western nursery stock suppliers," Agribusiness, John Wiley & Sons, Ltd., vol. 9(3), pages 247-255.
    3. McClellan, Chandler & Turner, Steven C. & Gunter, Lewell F. & Stegelin, Forrest E., 2003. "Identifying Target Markets for Landscape Plant Retail Outlets," 2003 Annual meeting, July 27-30, Montreal, Canada 21914, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    4. Makus, Larry D. & Foltz, John C. & Guenthner, Joseph F. & Tripepi, Robert R., 1993. "Product And Service Attributes Related To Marketing Western Nursery Stock," A.E. Research Series 305101, University of Idaho, Department of Agricultural Economics and Rural Sociology.
    5. Foltz, John C. & Harp, Aaron J. & Makus, Larry D. & Guenthner, Joseph F. & Tripepi, Robert R., 1992. "A Factor Analysis Of The Perceived Performance Of Western Nursery Stock Suppliers," A.E. Research Series 305093, University of Idaho, Department of Agricultural Economics and Rural Sociology.

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    Keywords

    Crop Production/Industries;

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