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Testing For Store-Level Differences In Factors Affecting Item Movement Of Prego And Ragu Spaghetti Sauces Using Point-Of-Sale Data

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  • Seo, Seong-Cheon
  • Capps, Oral, Jr.

Abstract

Using IRI Infoscan store-level data or Prego and Ragu brands of spaghetti sauces, estimates were obtained for own-price, cross-price, and advertising elasticities for Houston, TX and Dallas/Ft. Worth, TX markets via the use of SUR (Seemingly Unrelated Regression) technique. As well, impacts of featuring, display, and free-standing inserts on movement of spaghetti sauces at the store level were obtained. Dynamics in item movement also were captured. Within a particular market for a given brand, coefficients of factors affecting movement of spaghetti sauce were different across stores.

Suggested Citation

  • Seo, Seong-Cheon & Capps, Oral, Jr., 1997. "Testing For Store-Level Differences In Factors Affecting Item Movement Of Prego And Ragu Spaghetti Sauces Using Point-Of-Sale Data," Journal of Food Distribution Research, Food Distribution Research Society, vol. 28(3), pages 1-12, October.
    • Handle: RePEc:ags:jlofdr:27215
    DOI: 10.22004/ag.econ.27215
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    References listed on IDEAS

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    1. Moser, Anke, 2001. "Preisstrategien im deutschen Lebensmitteleinzelhandel – eine empirische Analyse," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 50(03), pages 1-4.
    2. Simeone, Mariarosaria & Marotta, Giuseppe & Rotondo, Giacomo, 2015. "Competitive strategies in the Italian pasta industry," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 16(1), pages 1-15.

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