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U.S. Meat Demand: Household Dynamics and Media Information Impacts

Author

Listed:
  • Tonsor, Glynn T.
  • Mintert, James R.
  • Schroeder, Ted C.

Abstract

This article uses national, quarterly data to examine U.S. meat demand using the Rotterdam model. We investigate the effect of multiple information indices linking different health concerns with diet, changes in household dynamics, and meat recall information. Medical journal articles linking iron, zinc, and protein with health and diet increase beef and poultry demand, whereas articles dealing with fat, cholesterol, and diet concerns reduce beef demand. Increasing consumption of food away from home enhances pork and poultry demand while reducing beef demand. Combined, these results provide a more complete and current understanding of the impact of multiple information factors faced by U.S. consumers.

Suggested Citation

  • Tonsor, Glynn T. & Mintert, James R. & Schroeder, Ted C., 2010. "U.S. Meat Demand: Household Dynamics and Media Information Impacts," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 35(1), pages 1-17.
    • Handle: RePEc:ags:jlaare:61056
    DOI: 10.22004/ag.econ.61056
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