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Some Basic Skills For Successful Personal Sales

Author

Listed:
  • Vanya Kuzdova Banabakova

    (National Military University “Vassil Levski”, Veliko Tarnovo)

Abstract

As one of the instruments of the promotional mix, personal sales are related to the strategy and purposes of the promotional policy and directed to stimulating and enhancing of sales of offered goods and services. Making a deal is the main goal of personal sales. The purpose of this study is to explore the specific issues sellers’ skills necessary for the successful conclusion of a deal through a completion of required stages.

Suggested Citation

  • Vanya Kuzdova Banabakova, 2006. "Some Basic Skills For Successful Personal Sales," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 8(19), pages 27-33, February.
    • Handle: RePEc:aes:amfeco:v:8:y:2006:i:19:p:27-33
    as

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    File URL: http://www.amfiteatrueconomic.ase.ro/arhiva/pdf/no19/articol_fulltext_pag27.pdf
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    More about this item

    Keywords

    Marketing; Personal sales; Presentation; Seller; Client.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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