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Quantitative Evaluation of Willingness to Use Artificial Intelligence within Business and Economic Academic Environment

Author

Listed:
  • Daniela Serban

    (Bucharest University of Economic Studies, Romania)

  • Silvia Elena Cristache

    (Bucharest University of Economic Studies, Romania)

  • Narcisa Georgeta Ciobotar

    (Bucharest University of Economic Studies, Romania)

  • Laurentiu Gabriel Francu

    (Bucharest University of Economic Studies, Romania)

  • Jiries Mansou

    (Bucharest University of Economic Studies, Romania)

Abstract

The article analyses the state of awareness, use, and willingness to use artificial intelligence (AI) in business and economic universities, according to Romanian academics. It is also highlighting the main consequence of AI use in economic and business university education, with the aim of identifying an appropriate framework for the regulated implementation of AI systems in economic universities in Romania. The study aims to identify the advantages, disadvantages, and the willingness to use AI on the teachers’ personal initiative in research, teaching, and evaluation activities. The method of analysis used is quantitative, by managing an online questionnaire to which Romanian academic teachers familiar with AI in education responded. Data processing is carried out using Smart PLS, which allows the identification of statistical relationships guiding the perspectives of the use of AI in economic education in Romania. The sample represents a normal volume pilot sample. The results of the study are useful because they identify aspects that can optimise the research and education processes, as well as teaching, evaluation, and learning, to meet the increasing dynamics of AI use in the economic academic environment in Romania. The academics’ views on the advantages associated with the use of AI systems and their proposed solutions to maximise the advantages of AI use in research, teaching, and evaluation activities are also highlighted. All of this contributes to the development of a framework for the implementation of AI systems in the economic and business education in Romania. Results indicate an early stage of AI use and integration in the activities of academics from the analysed universities: AI is predominantly used for the evaluation of students, which can be done automatically. The availability of academics to use AI in teaching and research is low.

Suggested Citation

  • Daniela Serban & Silvia Elena Cristache & Narcisa Georgeta Ciobotar & Laurentiu Gabriel Francu & Jiries Mansou, 2024. "Quantitative Evaluation of Willingness to Use Artificial Intelligence within Business and Economic Academic Environment," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(65), pages 259-259, February.
    • Handle: RePEc:aes:amfeco:v:26:y:2024:i:65:p:259
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    References listed on IDEAS

    as
    1. Khogali, Hisham O. & Mekid, Samir, 2023. "The blended future of automation and AI: Examining some long-term societal and ethical impact features," Technology in Society, Elsevier, vol. 73(C).
    2. Alina Iorga Pisica & Tudor Edu & Rodica Milena Zaharia & Razvan Zaharia, 2023. "Implementing Artificial Intelligence in Higher Education: Pros and Cons from the Perspectives of Academics," Societies, MDPI, vol. 13(5), pages 1-13, May.
    3. Gursoy, Dogan & Chi, Oscar Hengxuan & Lu, Lu & Nunkoo, Robin, 2019. "Consumers acceptance of artificially intelligent (AI) device use in service delivery," International Journal of Information Management, Elsevier, vol. 49(C), pages 157-169.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Artificial intelligence; AI advantages; AI disadvantages; education; university; research; teaching; evaluation;
    All these keywords.

    JEL classification:

    • F02 - International Economics - - General - - - International Economic Order and Integration
    • F63 - International Economics - - Economic Impacts of Globalization - - - Economic Development
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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