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Towards Sustainable Consumption: Consumer Behavior and Market Segmentation in the Second-Hand Clothing Industry

Author

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  • Razvan-Andrei Corbos

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Ovidiu-Iulian Bunea

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Monica Triculescu

    (Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

In this study, we use bibliometric analysis as a quantitative and systematic approach to assess the scientific landscape and present the existing literature, focusing on the consumer buying behaviour of second-hand clothing in the context of sustainability. We observe a decrease in the number of published papers on this topic, as evidenced by the limited number of papers in the Web of Science (WoS) database (41 papers) and Scopus (38 papers). Through co-occurrence analysis, we highlight the importance of consumer behaviour research in sustainable fashion and identify research gaps related to the absence of market segmentation analysis based on consumer behaviour and demographic information in the second-hand clothing market. To address these gaps, our research aims to identify the main factors that influence consumers to buy second-hand clothing products and to examine the profile of customers who make these purchases, focusing specifically on Romania. We collected data from 110 respondents through a questionnaire. Using two-stage clustering and ANOVA, we identify distinct consumer segments that share similar characteristics. These segments show variations in age, income, frequency of purchase, and reasons for choosing second-hand clothing. By addressing sustainability concerns and providing practical strategic options, our study aims to help businesses operating in the second-hand clothing market. Our findings align with previous research on diverse consumer segments with different attitudes and behaviours towards second-hand consumption.

Suggested Citation

  • Razvan-Andrei Corbos & Ovidiu-Iulian Bunea & Monica Triculescu, 2023. "Towards Sustainable Consumption: Consumer Behavior and Market Segmentation in the Second-Hand Clothing Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 25(S17), pages 1064-1064, November.
    • Handle: RePEc:aes:amfeco:v:25:y:2023:i:s17:p:1064
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    References listed on IDEAS

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    1. Glenn Milligan & Martha Cooper, 1985. "An examination of procedures for determining the number of clusters in a data set," Psychometrika, Springer;The Psychometric Society, vol. 50(2), pages 159-179, June.
    2. Razvan-Andrei CORBOS & Ovidiu-Iulian BUNEA & Andreea BREAZU, 2022. "A Bibliometric Analysis Of Scientific Production Concerning Online Consumer Reviews And The Sale Of Home Appliances," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 249-262, November.
    3. Padmavathy, Chandrasekaran & Swapana, Murali & Paul, Justin, 2019. "Online second-hand shopping motivation – Conceptualization, scale development, and validation," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 19-32.
    4. Jens Clausen & Birgit Blättel-Mink & Lorenz Erdmann & Christine Henseling, 2010. "Contribution of Online Trading of Used Goods to Resource Efficiency: An Empirical Study of eBay Users," Sustainability, MDPI, vol. 2(6), pages 1-21, June.
    5. Ferraro, Carla & Sands, Sean & Brace-Govan, Jan, 2016. "The role of fashionability in second-hand shopping motivations," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 262-268.
    6. repec:dau:papers:123456789/7634 is not listed on IDEAS
    7. Guiot, Denis & Roux, Dominique, 2010. "A Second-hand Shoppers’ Motivation Scale: Antecedents, Consequences, and Implications for Retailers," Journal of Retailing, Elsevier, vol. 86(4), pages 355-371.
    8. Mostafa Zaman & Hyejune Park & Youn-Kyung Kim & Soo-Hee Park, 2019. "Consumer orientations of second-hand clothing shoppers," Journal of Global Fashion Marketing, Taylor & Francis Journals, vol. 10(2), pages 163-176, April.
    9. Barbara Borusiak & Andrzej Szymkowiak & Elena Horska & Natalia Raszka & Elżbieta Żelichowska, 2020. "Towards Building Sustainable Consumption: A Study of Second-Hand Buying Intentions," Sustainability, MDPI, vol. 12(3), pages 1-15, January.
    10. Jui-Che Tu & Ching-Fen Hsu & Kharisma Creativani, 2022. "A Study on the Effects of Consumers' Perception and Purchasing Behavior for Second-Hand Luxury Goods by Perceived Value," Sustainability, MDPI, vol. 14(16), pages 1-18, August.
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    More about this item

    Keywords

    consumer behavior; second-hand clothing; market segmentation; sustainability; strategic options;
    All these keywords.

    JEL classification:

    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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