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Understanding the Human Dimensions of the Intention to Use Renewable Energy in Hungary Applying an Extended Model of Theory of Planned Behaviour

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  • Szabolcs Nagy

    (University of Miskolc, Hungary)

  • Laszlo Molnar

    (University of Miskolc, Hungary)

  • Noemi Hajdu

    (University of Miskolc, Hungary)

Abstract

The past year has brought drastic changes to the European energy market. With recent dramatic increases in energy prices, it is of the utmost importance that residential users significantly increase their use of renewable energy. The aim of our study is to understand the complex psychological background of the intention to use renewable energy by applying the Theory of Planned Behaviour (TPB). We extended the original TPB to include environmental concerns. To collect data, an online survey was conducted in Hungary in November 2022. Structural equation modelling (SEM) was used to analyse data from 400 residential users. The resulting model suggests that subjective norms have the greatest direct influence on intention to use renewable energy; however, attitudes formed by environmental concerns are also important influencing factors. Therefore, campaigns to promote the use of renewable energy should focus on the social acceptance of this behaviour and educate target groups about the connection between the energy problem and the challenges of climate change.

Suggested Citation

  • Szabolcs Nagy & Laszlo Molnar & Noemi Hajdu, 2023. "Understanding the Human Dimensions of the Intention to Use Renewable Energy in Hungary Applying an Extended Model of Theory of Planned Behaviour," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 25(64), pages 830-830, August.
    • Handle: RePEc:aes:amfeco:v:25:y:2023:i:64:p:830
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    References listed on IDEAS

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    More about this item

    Keywords

    renewable energy use; theory of planned behaviour; attitudes; behavioural intention; Hungary;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • Q40 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - General
    • Q50 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - General

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