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Business Ontology for Evaluating Corporate Social Responsibility

Author

Listed:
  • Ion Smeureanu

    (Academy of Economic Studies, Bucharest, Romania)

  • Andreea Dioşteanu

    (Academy of Economic Studies, Bucharest, Romania)

  • Camelia Delcea

    (Academy of Economic Studies, Bucharest, Romania)

  • Liviu Cotfas

    (Academy of Economic Studies, Bucharest, Romania)

Abstract

This paper presents a software solution that is developed to automatically classify companies by taking into account their level of social responsibility. The application is based on ontologies and on intelligent agents. In order to obtain the data needed to evaluate companies, we developed a web crawling module that analyzes the company’s website and the documents that are available online such as social responsibility report, mission statement, employment structure, etc. Based on a predefined CSR ontology, the web crawling module extracts the terms that are linked to corporate social responsibility. By taking into account the extracted qualitative data, an intelligent agent, previously trained on a set of companies, computes the qualitative values, which are then included in the classification model based on neural networks. The proposed ontology takes into consideration the guidelines proposed by the “ISO 26000 Standard for Social Responsibility”. Having this model, and being aware of the positive relationship between Corporate Social Responsibility and financial performance, an overall perspective on each company’s activity can be configured, this being useful not only to the company’s creditors, auditors, stockholders, but also to its consumers.

Suggested Citation

  • Ion Smeureanu & Andreea Dioşteanu & Camelia Delcea & Liviu Cotfas, 2011. "Business Ontology for Evaluating Corporate Social Responsibility," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(29), pages 28-42, February.
    • Handle: RePEc:aes:amfeco:v:13:y:2011:i:29:p:28-42
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    References listed on IDEAS

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    1. Lin, Chin-Huang & Yang, Ho-Li & Liou, Dian-Yan, 2009. "The impact of corporate social responsibility on financial performance: Evidence from business in Taiwan," Technology in Society, Elsevier, vol. 31(1), pages 56-63.
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    Cited by:

    1. Mariana Vu?ã & Sorin-Iulian Cioacã & Mihai Vuþã & Adrian Enciu, 2019. "An Empirical Analysis of Corporate Social Responsibility Effects on Financial Performance for Romanian Listed Companies," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 21(52), pages 607-607, August.
    2. Vasja Roblek & Andrej Bertoncelj, 2014. "Impact of Corporate Social Responsibility on OTC Medicines Consumers," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 1-12, February.
    3. Adrian Dumitru Tantau & Cristian Vizitiu & Vlad Valeanu, 2014. "The Responsibility of Telemedicine Focused Organizations in regards to creating Compliant end Users Products and Services," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 108-108, February.
    4. Ivana Blešic & Aleksandra Dragin & Jelica Markovic & Slobodan Cerovic and Lukrecija Deri, 2014. "Relationships among Shopping Quality and Corporate Social Responsibility of Shopping Centers and Consumer Satisfaction: Case from Novi Sad (Serbia)," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 415-415, February.

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    More about this item

    Keywords

    corporate social responsibility; ISO 26000 Standard for Social Responsibility; ontology; web crawling; intelligent agent; corporate performance; POS tagging; opinion mining; sentiment analysis;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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