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Investigating Consumers Preference on Fresh Vegetables in Bangladesh: Best-Worst Scaling Approach

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  • PK Sarma

    (BAU Research System (BAURES), Bangladesh Agricultural University, Bangladesh)

Abstract

Safety vegetables are nutritionally essential for our good health, but we are daily fighting against to take Safe and Fresh Vegetables for sake of Good Health due to contamination, adulterations and pesticides residues effects. The aim of the study was to examine the consumers preference for food quality and safety attributes of fresh vegetables by using quality and safety attributes of fresh vegetables using the best-worst scaling technique. The balanced incomplete block design procedure was employed to obtain a total 180 sample from Dhaka and Mymensingh city of Bangladesh. The data were collected through survey monkey software by using the pre-determined structured questionnaire and analyzed by the MaxDiff scaling and multinomial mixed logit regression model

Suggested Citation

  • PK Sarma, 2020. "Investigating Consumers Preference on Fresh Vegetables in Bangladesh: Best-Worst Scaling Approach," Agricultural Research & Technology: Open Access Journal, Juniper Publishers Inc., vol. 24(1), pages 15-23, March.
    • Handle: RePEc:adp:artoaj:v:24:y:2020:i:1:p:15-23
    DOI: 10.19080/ARTOAJ.2020.24.556254
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    References listed on IDEAS

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    Cited by:

    1. AMADOU Zakou, 2020. "Which Sustainable Development Goals and Eco-challenges Matter Most to Niger s Farmers and Herdsmen? A Best Worst Scaling Approach," Agricultural Research & Technology: Open Access Journal, Juniper Publishers Inc., vol. 24(5), pages 168-174, July.

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