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Citations for "Advertising in the US Personal Computer Industry"

by Michelle Sovinsky Goeree

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  1. Paola Manzini & Marco Mariotti, 2014. "Competing for Attention: Is the Showiest also the Best?," Discussion Paper Series, Department of Economics 201403, Department of Economics, University of St. Andrews, revised 14 Apr 2015.
  2. Paola Manzini & Marco Mariotti, 2012. "Stochastic Choice and Consideration Sets," CEEL Working Papers 1205, Cognitive and Experimental Economics Laboratory, Department of Economics, University of Trento, Italia.
  3. Steven T. Berry & Philip A. Haile, 2010. "Identification in Differentiated Products Markets Using Market Level Data," NBER Working Papers 15641, National Bureau of Economic Research, Inc.
  4. Sofronis Clerides & Pascal Courty, 2010. "Sales, Quantity Surcharge, and Consumer Inattention," Working Paper Series 32_10, The Rimini Centre for Economic Analysis.
  5. Nicola Gennaioli & Alberto Martin & Stefano Rossi, 2012. "Sovereign Default, Domestic Banks, and Financial Institutions," Working Papers 462, IGIER (Innocenzo Gasparini Institute for Economic Research), Bocconi University.
  6. Naoki Wakamori, 2011. "Portfolio Considerations in Differentiated Product Purchases: An Application to the Japanese Automobile Market," Staff Working Papers 11-27, Bank of Canada.
  7. Liana Jacobi & Michelle Sovinsky, 2012. "Marijuana on main street: What if?," ECON - Working Papers 087, Department of Economics - University of Zurich.
  8. C. Robert Clark, 2003. "Advertising Restrictions and Competition in the Children's Breakfast Cereal Industry / Restrictions et compétition publicitaire dans l'industrie des céréales pour enfants," CIRANO Working Papers 2003s-30, CIRANO.
  9. María Moral & Jordi Jaumandreu, 2007. "Automobile demand, model cycle and age effects," Spanish Economic Review, Springer;Spanish Economic Association, vol. 9(3), pages 193-218, September.
  10. Doraszelski, Ulrich & Draganska, Michaela & Clark, C. Robert, 2007. "Information or Persuasion? An Empirical Investigation of the Effect of Advertising on Brand Awareness and Perceived Quality using Panel Data," Research Papers 1971, Stanford University, Graduate School of Business.
  11. Hancock, Ruth & Henandez, Monica & Pudney, Stephen, 2004. "Participation in multiple welfare programmes: discrete choice with heterogeneous awareness," ISER Working Paper Series 2004-15, Institute for Social and Economic Research.
  12. Adam D. Rennhoff, 2004. "Paying For Shelf Space: An Investigation Of Merchandising Allowances In The Grocery Industry," Food Marketing Policy Center Research Reports 084, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy.
  13. Christou, C. & Vettas, N., 2008. "On informative advertising and product differentiation," International Journal of Industrial Organization, Elsevier, vol. 26(1), pages 92-112, January.
  14. Alicia Barroso & Gerard Llobet, 2011. "Advertising And Consumer Awareness Of New, Differentiated Products," Working Papers wp2011_1104, CEMFI.
  15. Nakajima, Daisuke & Masatlioglu, Yusufcan, 2013. "Choice by iterative search," Theoretical Economics, Econometric Society, vol. 8(3), September.
  16. Hernández-Mireles, C. & Fok, D., 2010. "Random Coefficient Logit Model for Large Datasets," ERIM Report Series Research in Management ERS-2010-021-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
  17. Reynaert, Mathias & Verboven, Frank, 2014. "Improving the performance of random coefficients demand models: The role of optimal instruments," Journal of Econometrics, Elsevier, vol. 179(1), pages 83-98.
  18. Ken Hendricks & Alan Sorensen, 2006. "Information Spillovers in the Market for Recorded Music," NBER Working Papers 12263, National Bureau of Economic Research, Inc.
  19. Rennhoff, Adam D., 2004. "Paying For Shelf Space: An Investigation Of Merchandising Allowances In The Grocery Industry," Research Reports 25155, University of Connecticut, Food Marketing Policy Center.
  20. Galeotti, Andrea & Moraga-González, José Luis, 2008. "Segmentation, advertising and prices," International Journal of Industrial Organization, Elsevier, vol. 26(5), pages 1106-1119, September.
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