IDEAS home Printed from
   My bibliography  Save this paper

Analysis of New Zealand Specific Electric Vehicle Adoption Barriers and Government Policy


  • Zhu, Jiayi (Jason)


The New Zealand (NZ) Transport sector represents over 40% of the country’s greenhouse gas emissions from the energy sector. Electric Vehicles (EV) are fast emerging globally as a viable alternative to traditional fossil fuel burning cars. In hope of addressing the low EV adoption in NZ, the Ministry of Transport published a series of EV policies in May 2016. The literature review found a broad spectrum of EV adoption barriers from a global perspective covering technology, economic, social, environmental, and political factors. However, the analysis of barriers from a NZ perspective is overly simplistic and largely based on international findings with little empirical evidence specific to NZ. The most influential barriers specific to NZ are deemed as 1) range; 2) charging time; 3) purchase price; 4) charging facilities and 5) NZ car market. While there is literature which evaluates global policies and suggests effective policies for NZ, there is no current research that evaluates whether the latest NZ government policy is going to be effective in improving EV uptake in NZ. These papers tend to prescribe a solution of government policies without truly knowing whether their assumptions about EV adoption barriers apply to NZ. Using a mixed methodology, a questionnaire containing both quantitative and qualitative research questions was carried out. The findings of this paper show there are four major NZ specific barriers, namely 1) high purchase price; 2) unknown cost of ownership (i.e. service, maintenance and repair); 3) lack of charging facilities and 4) lack of EV knowledge. Other barriers highlighted by literature such as range and charging time are found to be less influential barriers. Overall, the sentiment for EV adoption is positive and the government policy is deemed to be reasonably effective as it either directly or indirectly addresses the above four barriers; however, certain policies such as ones addressing the cost of ownership can be improved.

Suggested Citation

  • Zhu, Jiayi (Jason), 2016. "Analysis of New Zealand Specific Electric Vehicle Adoption Barriers and Government Policy," MBA Research Papers 6190, Victoria University of Wellington, School of Management.
  • Handle: RePEc:vuw:vuwmba:6190

    Download full text from publisher

    File URL:
    Download Restriction: no

    More about this item


    Electric vehicles; Government policy; Adoption barriers;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vuw:vuwmba:6190. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Library Technology Services). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.