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The Antecedents and Consequences of Defensive Attributions inProduct-Harm Crises

  • David Silvera

    (University of Texas at San Antonio)

Registered author(s):

    This study examines the defensive attribution hypothesis in the context of a product-harm crisis. A high severity product-harm crisis results in more blame to the company and less blame to the consumer than does a low severity crisis, although this attributional pattern is more evident when the crisis is associated with an unfamiliar brand. A model then reveals personal vulnerability to be an antecedent of perceived severity, which in turn is an antecedent of blame to the company. The model further reveals blame to the company predicts negative attitudes to brand, decreased purchase intentions, and negative product recommendations.

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    File URL: http://business.utsa.edu/wps/mss/0012MKT-448-2010.pdf
    File Function: Full text
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    Paper provided by College of Business, University of Texas at San Antonio in its series Working Papers with number 0012.

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    Length: 39 pages
    Date of creation:
    Date of revision:
    Handle: RePEc:tsa:wpaper:0012
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    1. Lucio Sarno, 2005. "Viewpoint: Towards a solution to the puzzles in exchange rate economics: where do we stand?," Canadian Journal of Economics, Canadian Economics Association, vol. 38(3), pages 673-708, August.
    2. Sarno, Lucio & Taylor, Mark P. & Chowdhury, Ibrahim, 2004. "Nonlinear dynamics in deviations from the law of one price: a broad-based empirical study," Journal of International Money and Finance, Elsevier, vol. 23(1), pages 1-25, February.
    3. Liew, Venus Khim-sen & Baharumshah, Ahmad Zubaidi & Chong, Terence Tai-leung, 2004. "Are Asian real exchange rates stationary?," Economics Letters, Elsevier, vol. 83(3), pages 313-316, June.
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    5. Kapetanios, George & Shin, Yongcheol & Snell, Andy, 2003. "Testing for a unit root in the nonlinear STAR framework," Journal of Econometrics, Elsevier, vol. 112(2), pages 359-379, February.
    6. Joseph Alba & Donghyun Park, 2005. "Non-linear mean reversion of real exchange rates and purchasing power parity: some evidence from Turkey," Applied Economics Letters, Taylor & Francis Journals, vol. 12(11), pages 701-704.
    7. Tsangyao Chang & Hsu-Ling Chang & Hsiao-Ping Chu & Chi-Wei Su, 2006. "Does PPP hold in African countries? Further evidence based on a highly dynamic non-linear (logistic) unit root test," Applied Economics, Taylor & Francis Journals, vol. 38(20), pages 2453-2459.
    8. Alan M. Taylor, 2000. "A Century of Purchasing-Power Parity," NBER Working Papers 8012, National Bureau of Economic Research, Inc.
    9. Anoruo, Emmanuel & Ramchander, Sanjay & Thiewes, Harold F., 2002. "International linkage of interest rates: Evidence from the emerging economies of Asia," Global Finance Journal, Elsevier, vol. 13(2), pages 217-235.
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