Influence of Social Networks on the entrance to foreign markets: Evidence from three Russian entrepreneurial firms
The paper is devoted to the influence of the social networks on entrance to foreign markets of Russian entrepreneurial firms. Although the majority of researchers assume that social networks play a key role in the process of internationalization of small and medium enterprises, the authors made an alternative claim questioning that influence. For answering the research questions the case method was used. On the basis of analysis of three cases of Russian entrepreneurial firms we found that social networks do play a much less important role in the internationalization process than it is usually assumed in the literature. The most important factors in expanding inter-national business networks are honest business practices that establish trust and commitment in the relationships of international business partners.
|Date of creation:||2012|
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