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General theory of sales in the context of "development - growth" dichotomy

  • Barkan, David I.

This report aims to build conceptual foundations of the development of future general theory of sales. The propositions on fundamentally new role of sales in economic mechanism of modern market economy are put forward and proved. An empirical, theoretical and methodological analysis of the role of dichotomy "development-growth" in the evolution of sales is presented. Executive summary is available at pp. 51-54 (in English).

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Paper provided by Graduate School of Management, St. Petersburg State University in its series Working Papers with number 296.

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Date of creation: 2011
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Handle: RePEc:sps:wpaper:296
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