Rakurs company: Customer relationship strategy
The case is dedicated to the analysis of the industrial companyâ€™s strategy in managing relationships, and, first of all, relationships with clients. The problem situation assumes taking a decision on future interaction with customers. Detailed analysis of the process of managing relationships in industrial company will enable students to investigate the possibilities, perspectives and disadvantages of relationship management in Russian industrial markets.
|Date of creation:||2004|
|Contact details of provider:|| Postal: 3, Volkhovsky per., Saint Petersburg, 199004|
Phone: Phone: (+7-812) 323 8456
Fax: (+7-812) 329 3234
Web page: http://dspace.gsom.pu.ru/jspui/
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