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Recent Trends in the Development of Modern Management in the Context of Globalization
[Актуальные Тенденции Развития Современного Менеджмента В Условиях Глобализации]

Author

Listed:
  • Gaponenko, A. (Гапоненко, А.)

    (Russian Presidential Academy of National Economy and Public Administration (RANEPA))

  • Savelyeva, Marina (Савельева, Марина)

    (Russian Presidential Academy of National Economy and Public Administration (RANEPA))

Abstract

Constant changes, an increase in the rate of diffusion of innovation lead to the transformation of the management. A key function is training. It recognizes the most innovative companies, introducing new methods of organization of the process, that is engaged in the management of innovation. One of the key facilities management becomes knowledge, knowledge management is allocated in a separate direction. Along with the management of knowledge in modern management practices stand out as relatively independent kinds of reputation management company, managing customer loyalty, brand management organization, its image and so forth.

Suggested Citation

  • Gaponenko, A. (Гапоненко, А.) & Savelyeva, Marina (Савельева, Марина), 2015. "Recent Trends in the Development of Modern Management in the Context of Globalization [Актуальные Тенденции Развития Современного Менеджмента В Условиях Глобализации]," Published Papers mn50, Russian Presidential Academy of National Economy and Public Administration.
  • Handle: RePEc:rnp:ppaper:mn50
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    Keywords

    innovation; innovative companies; knowledge management;
    All these keywords.

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