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Motivating Knowledge Agents: Can Incentive Pat Overcome Social Distance?

  • Erlend Berg
  • Maitreesh Ghatak
  • R. Manjula
  • D. Rajasekhar
  • Sanchari Roy

This paper studies the interaction of incentive pay and social distance in the dissemination of information.� We analyse theoretically as well as empirically the effect of incentive pay when agents have pro-social objectives, but also preferences over dealing with one social group relative to another.� In a randomised field experiment undertaken across 151 villages in South India, local agents were hired to spread information about a public health insurance programme.� Relative to flat pay, incentive pay improves knowledge transmission to households that are socially distant from the agent, but not to households similar to the agent.

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File URL: http://www.economics.ox.ac.uk/materials/papers/12736/csae-wps-2013-06.pdf
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Paper provided by University of Oxford, Department of Economics in its series Economics Series Working Papers with number WPS/2013-06.

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Date of creation: 29 Mar 2013
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Handle: RePEc:oxf:wpaper:wps/2013-06
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