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The Timing of Movie Releases: Evidence from the Home Video Industry

Author

Listed:
  • Lesley Chiou

    () (Department of Economics, Occidental College)

Abstract

In the movie industry, an intriguing question is why studios cluster their big theatrical hits during the Memorial Day or July 4th weekends in the early summer as opposed to the fall. This paper examines the home video industry to provide more evidence on whether booms in theatrical revenues are supply- or demand-driven. First, I find no evidence of segmentation within the home video market by genre or newness of videos. Secondly, my estimates of the seasonality within the home video market suggest that Memorial Day and July 4th may be more favorable for a theatrical release than Labor Day.

Suggested Citation

  • Lesley Chiou, 2005. "The Timing of Movie Releases: Evidence from the Home Video Industry," Occidental Economics Working Papers 4, Occidental College, Department of Economics, revised Jul 2006.
  • Handle: RePEc:occ:wpaper:4
    as

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    File URL: http://faculty.oxy.edu/lchiou/timing.pdf
    File Function: Revised version, 2006
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    References listed on IDEAS

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    Citations

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    Cited by:

    1. Liran Einav, 2007. "Seasonality in the U.S. motion picture industry," RAND Journal of Economics, RAND Corporation, vol. 38(1), pages 127-145, March.

    More about this item

    Keywords

    home video; seasonality; discrete choice;

    JEL classification:

    • C13 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Estimation: General
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

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