On the Extrapolation with the Denton Proportional Benchmarking Method
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- He, Xi & Lopez, Rigoberto A. & Liu, Yizao, 2015.
"Substitution between Online and Offline Advertising: Evidence from the Carbonated Soft Drink Industry,"
37, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy.
- He, Xi & Lopez, Rigoberto A. & Liu, Yizao, 2015. "Substitution between Online and Offline Advertising: Evidence from the Carbonated Soft Drink Industry," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205212, Agricultural and Applied Economics Association;Western Agricultural Economics Association.
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KeywordsData analysis; National accounts; extrapolation; growth rates; growth rate; rate of change; time series; Methodology for Collecting; Estimating; and Organizing Macroeconomic Data; Benchmarking; Movement Preservation;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2012-08-23 (All new papers)
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