The twin internationalisation strategies of U.S. carmakers: GM and Ford
The paper analyses Ford and GM\'s globalisation strategies. He discusses the convergence regarding the integration of European and North-American activities, as well as in the changing economical and geographical firms\' boundaries. This paper is part of the GERPISA research programme \"Internationalisation of the auto industry: between globalisation and regionalisation\"
|Date of creation:||2002|
|Date of revision:|
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