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Programa de desarrollo de nuevas oportunidades de mercado en la base económica de la pirámide

  • Leticia González Vallejo
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    Este informe presenta la Evaluación Final del Convenio de Cooperación Técnica no reembolsable ATN/ME 9561-ME del programa ¿Desarrollo de Nuevas Oportunidades de Mercado en la Base Económica de la Pirámide¿ (Programa BDP) firmado en febrero de 2006 y finalizado a partir del 15 de agosto de 2011. La meta del programa fue incrementar las oportunidades de mercado de las micro, pequeñas y medianas empresas (MPyMEs) en México, atendiendo las necesidades de las comunidades de bajos ingresos (mercados BDP). Para lograrlo, fue necesario desarrollar productos y servicios basados en la innovación y creatividad impulsado con proyectos demostrativos. El programa probó en el contexto mexicano el ¿modelo de negocios inclusivos¿ e impulsó proyectos demostrativos para sembrar y diseminar el conocimiento innovador en este nicho de mercado en México.

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    File URL: http://www.iadb.org/document.cfm?pubDetail=1&id=36352339
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    Paper provided by Inter-American Development Bank in its series IDB Publications (Working Papers) with number 46419.

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    Date of creation: Jun 2011
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    Handle: RePEc:idb:brikps:46419
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