IDEAS home Printed from
   My bibliography  Save this paper

A Friend Who Was Supposed to Lose: How Donald Trump Was Portrayed in the Russian Media?


  • Anastasia Kazun

    () (National Research University Higher School of Economics)

  • Anton Kazun

    () (National Research University Higher School of Economics)


Donald Trump and his team have often been accused of having close ties to Russia and Russians expressed much greater support for Trump than residents of other countries. This article provides the first systematic analysis of Russian media coverage of Trump's activities during and after the election campaign. It concludes, on the basis of a sentiment analysis of relevant articles and network agendas of 500 Russian magazines and 250 leading federal newspapers, that Trump's media portrayal was not necessarily positive. During the election, Trump was portrayed by the Russian media not as Russia's favorite candidate, but as Hillary Clinton's opponent and a critic of U.S. recent policies. Only for a short period after Trump's victory in the elections, did the Russian media represent him as a friend of Russia, since there was hope that the new president would lift political and economic sanctions. Trump's policies failed to meet the expectations of the Russian people, and from the beginning of 2017, media coverage of Trump has become critical, hopes for lifting of political sanctions have weakened, and public opinion about the U.S. president has turned negative

Suggested Citation

  • Anastasia Kazun & Anton Kazun, 2017. "A Friend Who Was Supposed to Lose: How Donald Trump Was Portrayed in the Russian Media?," HSE Working papers WP BRP 51/PS/2017, National Research University Higher School of Economics.
  • Handle: RePEc:hig:wpaper:51/ps/2017

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. LiYing Cheng & Decheng Wen & Zhongrui Sun, 2015. "Strategic Design of the Purchase System Toward R&D Supply Chain Based on SNA," International Journal of Information Systems and Supply Chain Management (IJISSCM), IGI Global, vol. 8(3), pages 27-43, July.
    Full references (including those not matched with items on IDEAS)

    More about this item


    Media; Donald Trump; Hillary Clinton; U.S. Presidential Election; public opinion; network agenda;

    JEL classification:

    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

    NEP fields

    This paper has been announced in the following NEP Reports:


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hig:wpaper:51/ps/2017. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Shamil Abdulaev) or (Victoria Elkina). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.