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Le crowdsourcing, projet salvateur pour les banques coopératives ?


  • Jean-Fabrice Lebraty

    () (Centre de Recherche Magellan - UJML - Université Jean Moulin Lyon 3 - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Katia Lobre

    () (Centre de Recherche Magellan - UJML - Université Jean Moulin Lyon 3 - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Sabrina Loufrani-Fedida

    () (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis - UCA - Université Côte d'Azur - CNRS - Centre National de la Recherche Scientifique)


Face à des défis mettant en cause leur raison d'être, les banques coopératives se doivent d'innover et d'envisager des modalités de management leur permettant de capitaliser sur leurs points forts et notamment, l'engagement des sociétaires. Cette communication vise à répondre à la question suivante : Comment des projets de CS, portés par un établissement coopératif, permettent-ils de renforcer significativement l'engagement de ses sociétaires ?
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • Jean-Fabrice Lebraty & Katia Lobre & Sabrina Loufrani-Fedida, 2016. "Le crowdsourcing, projet salvateur pour les banques coopératives ?," Post-Print halshs-01289388, HAL.
  • Handle: RePEc:hal:journl:halshs-01289388
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