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How retailers can build their image of responsible and legitimate companies while improving the price image of their stores? The role of terroir store brands
[Comment les distributeurs peuvent-ils construire leur image d'entreprises responsables et légitimes tout en soignant l'image prix de leurs magasins? Le rôle des MDD de terroir]

Author

Listed:
  • Jérôme Lacoeuilhe

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Didier Louis

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes)

  • Cindy Lombart

    (Audencia Recherche - Audencia Business School)

Abstract

No abstract is available for this item.

Suggested Citation

  • Jérôme Lacoeuilhe & Didier Louis & Cindy Lombart, 2018. "How retailers can build their image of responsible and legitimate companies while improving the price image of their stores? The role of terroir store brands [Comment les distributeurs peuvent-ils ," Post-Print hal-01768090, HAL.
  • Handle: RePEc:hal:journl:hal-01768090
    Note: View the original document on HAL open archive server: https://hal.science/hal-01768090
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    References listed on IDEAS

    as
    1. Fatiha Fort & François Fort, 2006. "Alternatives marketing pour les produits de terroir," Revue française de gestion, Lavoisier, vol. 162(3), pages 145-159.
    2. Karim Messeghem & René-Pierre Beylier & Fatiha Fort, 2012. "Rôle des MDD de terroir dans la construction de la légitimité des distributeurs : le cas « Reflets de France »," Post-Print hal-01506141, HAL.
    3. Alba, Joseph W, et al, 1994. "The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data," Journal of Consumer Research, Oxford University Press, vol. 21(2), pages 219-235, September.
    4. Lombart, Cindy & Louis, Didier & Labbé-Pinlon, Blandine, 2016. "Price image consequences," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 107-116.
    5. Guido Palazzo & Andreas Scherer, 2006. "Corporate Legitimacy as Deliberation: A Communicative Framework," Journal of Business Ethics, Springer, vol. 66(1), pages 71-88, June.
    6. Duncan Simester, 1995. "Signalling Price Image Using Advertised Prices," Marketing Science, INFORMS, vol. 14(2), pages 166-188.
    7. Cindy Lombart & Didier Louis & Blandine Labbé-Pinlon, 2016. "Price image consequences," Post-Print hal-01279482, HAL.
    8. Machiel J. Reinders & Jos Bartels, 2017. "The roles of identity and brand equity in organic consumption behavior: Private label brands versus national brands," Journal of Brand Management, Palgrave Macmillan, vol. 24(1), pages 68-85, January.
    9. Tenenhaus, Michel & Vinzi, Vincenzo Esposito & Chatelin, Yves-Marie & Lauro, Carlo, 2005. "PLS path modeling," Computational Statistics & Data Analysis, Elsevier, vol. 48(1), pages 159-205, January.
    10. Mbaye Fall Diallo & Patricia Coutelle-Brillet & Arnaud Riviere & Stephan Zielke, 2015. "How Do Price Perceptions of Different Brand Types Affect Shopping Value and Store Loyalty?," Post-Print hal-01737679, HAL.
    11. Bauer, Hans H. & Heinrich, Daniel & Schäfer, Daniela B., 2013. "The effects of organic labels on global, local, and private brands," Journal of Business Research, Elsevier, vol. 66(8), pages 1035-1043.
    12. Laure Lavorata & Ophélie Mugel, 2016. "Discours et pratiques des distributeurs indépendants," Post-Print hal-01529228, HAL.
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