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L'influence des expositions d'œuvres d'art en magasins sur la perception des clients en Luxe : une étude exploratoire auprès des « millennials »

Listed author(s):
  • Christel De Lassus


    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Virginie Silhouette-Dercourt


    (CEPN - Centre d'Economie de l'Université Paris Nord - UP13 - Université Paris 13 - USPC - Université Sorbonne Paris Cité - CNRS - Centre National de la Recherche Scientifique)

Registered author(s):

    La recherche en retail s’intéresse peu aux liens croissants entre l’art et les magasins de luxe. Pour comprendre l’influence des expositions d’œuvres d’art sur la perception des clients, nous avons opté pour une méthode qualitative auprès des clients traditionnels comme des nouveaux clients du luxe. Notre recherche permet de mieux comprendre, les effets de l’exposition d’œuvres artistiques sur la perception des clients, en nous centrant sur les « millennials ». En effet ces clients soulèvent beaucoup d’interrogations chez les managers. Ceci est vrai en particulier en luxe, mais pourrait être transposable à d’autres secteurs. Elle met en lumière les implications pour les responsables d’enseignes.

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    Paper provided by HAL in its series Post-Print with number hal-01583290.

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    Date of creation: 12 Oct 2017
    Publication status: Published in Colloque International Etienne Thil 2017 11-13 oct. 2017 Roubaix (France), Oct 2017, ROUBAIX, France. 2017
    Handle: RePEc:hal:journl:hal-01583290
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