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Le lien entre l'engagement sociétal et la performance financière : Une application au secteur agroalimentaire

  • Géraldine Riviere-Giordano

    ()

    (MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Institut national de la recherche agronomique (INRA) - Institut de recherche pour le développement [IRD] - CIRAD - Centre de coopération internationale en recherche agronomique pour le développement - IAMM)

  • Sophie Giordano-Spring

    ()

    (MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - Université Paul Valéry - Montpellier III - UM2 - Université Montpellier 2 - Sciences et Techniques - UM1 - Université Montpellier 1)

This article proposes to complete the previous literature results relative to a possible link between social and financial performances by analyzing an industry not yet explored, that is to say the agrofood sector. As "engaged consumption seems to be more representative to a sustainable way of consumption and not to a transitory fashion" (Hatchuel & al., 2006), agrofood companies have progressively invested social questions. This article supposes that they are not opposing financial and social stakes as two antagonist strategies, but that they appreciate their social performance as a way to satisfy stakeholders and to contribute indirectly to their profitability. If the first measure of social engagement, that is to say the social reporting indicator shows a positive relation with financial performance, the second one, that is to say the companies selection in a sustainable index, presents a negative relation.

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Date of creation: 10 May 2011
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Handle: RePEc:hal:journl:hal-00650568
Note: View the original document on HAL open archive server: https://hal.archives-ouvertes.fr/hal-00650568
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