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Comment optimiser l'achat de transport à valeur ajoutée ? Le cas de Roche Diagnostics France

  • Coralie Fanget

    ()

    (IAE Grenoble - Institut d'Administration des Entreprises - Grenoble - Université Pierre-Mendès-France - Grenoble II)

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    Une entreprise qui fonde sa stratégie sur la différenciation par le haut se doit de respecter un certain nombre d'engagements permettant de légitimer sa position. En effet, sur un marché concurrentiel, un positionnement haut de gamme doit pouvoir se justifier aux yeux des clients par une offre différenciante. C'est le cas de la société Roche Diagnostics qui a choisi d'apporter un service de qualité à ses clients, notamment lors de la livraison du matériel médical à destination des laboratoires pharmaceutiques. Cependant, cette prestation de service sur mesure demande une certaine organisation et un coût non négligeable pour la société. Tenter de trouver des solutions pour l'optimiser fait partie des missions du service Achats de l'entreprise. C'est également la problématique qui fait l'objet de cette recherche.

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    File URL: http://dumas.ccsd.cnrs.fr/docs/00/93/39/31/PDF/FANGET_Coralie_MGT2Achat-Apprentissage.pdf
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    Paper provided by HAL in its series Post-Print with number dumas-00933931.

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    Date of creation: 2013
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    Handle: RePEc:hal:journl:dumas-00933931
    Note: View the original document on HAL open archive server: http://dumas.ccsd.cnrs.fr/dumas-00933931
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