Longer interviews may not affect subsequent survey participation propensity
Researchers often assume that respondent burden influences survey participation propensity and that interview length is a good indicator of burden. However, there is little evidence of the effect of interview length on subsequent participation propensity, particularly for face-to-face surveys. In a randomised experiment, respondents experienced interviews of different lengths at wave 1 of a panel survey. Subsequently, they were asked to complete a self-completion questionnaire and to take part in further waves of the survey. Response rates to these subsequent tasks are compared between those administered the shorter and longer versions of the wave 1 interview. No evidence is found that wave 1 interview length affects subsequent participation propensity.
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- Roberts, Caroline & Eva, Gillian & Allum, Nick & Lynn, Peter, 2010. "Data quality in telephone surveys and the effect of questionnaire length: a cross- national experiment," ISER Working Paper Series 2010-36, Institute for Social and Economic Research.
- Lynn, Peter, 2009. "Sample design for Understanding Society," Understanding Society Working Paper Series 2009-01, Understanding Society at the Institute for Social and Economic Research.
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