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Going online with a face-to-face household panel: initial results from an experiment on the Understanding Society Innovation Panel

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  • Jäckle, Annette
  • Lynn, Peter
  • Burton, Jonathan

Abstract

To date, face-to-face interviewing has been the primary mode of data collection for Understanding Society. There may be advantages in instead collecting data online where possible. Primarily, this should bring a reduction in data collection costs. There are, however, concerns that response rates could fall if the request to participate is no longer made in person and that measurement could differ between modes. Wave 5 of the Innovation Panel incorporated an experimental design comparing a mixed mode design (web plus face-to-face follow-up) with a standard face-to-face design. This paper presents initial findings from the experiment, primarily with regard to participation rates.

Suggested Citation

  • Jäckle, Annette & Lynn, Peter & Burton, Jonathan, 2013. "Going online with a face-to-face household panel: initial results from an experiment on the Understanding Society Innovation Panel," Understanding Society Working Paper Series 2013-03, Understanding Society at the Institute for Social and Economic Research.
  • Handle: RePEc:ese:ukhlsp:2013-03
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    Cited by:

    1. Al Baghal, Tarek & Lynn, Peter, 2014. "Using motivational statements in web instrument design to reduce item missing rates in a mixed-mode context," Understanding Society Working Paper Series 2014-02, Understanding Society at the Institute for Social and Economic Research.
    2. Allum, Nick & Auspurg, Katrin & Blake, Margaret & Booker, Cara L. & Crossley, Thomas F. & d'Ardenne, Joanna & Fairbrother, Malcolm & Iacovou, Maria & Jäckle, Annette & Kaminska, Olena & Lynn, Peter &, 2014. "Understanding Society Innovation Panel Wave 6: results from methodological experiments," Understanding Society Working Paper Series 2014-04, Understanding Society at the Institute for Social and Economic Research.

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