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Targeted response inducement strategies on longitudinal surveys

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  • Lynn, Peter

Abstract

Targeted response inducement strategies involve varying features of survey design between sample subgroups in a way that is anticipated to achieve the best trade-off between costs and non-response. The features could include prenotification letters, incentives, between-wave mailings, website content, telephone calls, and so on. Such strategies are not much used on longitudinal surveys. We discuss why this might be the case and we describe the steps to identifying and implementing an effective strategy. We also present four examples.

Suggested Citation

  • Lynn, Peter, 2013. "Targeted response inducement strategies on longitudinal surveys," Understanding Society Working Paper Series 2013-02, Understanding Society at the Institute for Social and Economic Research.
  • Handle: RePEc:ese:ukhlsp:2013-02
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    File URL: https://www.understandingsociety.ac.uk/research/publications/working-paper/understanding-society/2013-02.pdf
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    1. Lynn, Peter, 2012. "The propensity of older respondents to participate in a general purpose survey," Understanding Society Working Paper Series 2012-03, Understanding Society at the Institute for Social and Economic Research.
    2. Laura Fumagalli & Heather Laurie & Peter Lynn, 2013. "Experiments with methods to reduce attrition in longitudinal surveys," Journal of the Royal Statistical Society Series A, Royal Statistical Society, vol. 176(2), pages 499-519, February.
    3. Calinescu, Melania & Bhulai, Sandjai & Schouten, Barry, 2013. "Optimal resource allocation in survey designs," European Journal of Operational Research, Elsevier, vol. 226(1), pages 115-121.
    4. Kristof De Wulf & Patrick Van Kenhove & Katrien Wijnen, 2003. "The influence of topic involvement on mail survey response behavior," Vlerick Leuven Gent Management School Working Paper Series 2003-16, Vlerick Leuven Gent Management School.
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