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Public feed back for better banknote design 2


  • Hans A.M. de Heij


Developers of new banknotes can optimise banknote design by making use of public feedback, strategic communication policy, a design philosophy and the stakeholders' approach reflected in a Programme of Requirements. The synthesis of these four elements will lead to new design concepts for banknotes, as illustrated in this article. This article reports on the results of the 2007 biennial public poll on euro banknotes conducted in the Netherlands. Knowledge of the public security features appears to be declining: the average number of security features recalled by heart is now 1.9, against 2.2 in 2005. On the other hand, confidence in euro banknotes increased from 6.8 in 2005 to 7.1 in 2007. Appreciation of the euro banknotes rose just a little. However, the 5 euro note again lost some appreciation. The themes of the notes, Ages and Styles, e.g. Renaissance on the 50 euro note, were not recognised. This paper also reports on the strategic communication advice commissioned by De Nederlandsche Bank (DNB) from a professional agency. In addition, the principle of preset design layouts for banknotes is explored. Starting from different requirements, different layouts can be made. Special attention is given to preset layouts based on the public security features.

Suggested Citation

  • Hans A.M. de Heij, 2007. "Public feed back for better banknote design 2," DNB Occasional Studies 502, Netherlands Central Bank, Research Department.
  • Handle: RePEc:dnb:dnbocs:502

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    References listed on IDEAS

    1. Humphrey, David B & Pulley, Lawrence B & Vesala, Jukka M, 1996. "Cash, Paper, and Electronic Payments: A Cross-Country Analysis," Journal of Money, Credit and Banking, Blackwell Publishing, vol. 28(4), pages 914-939, November.
    2. David B. Humphrey & Lawrence B. Pulley & Jukka M. Vesala, 1996. "Cash, paper, and electronic payments: a cross-country analysis," Proceedings, Board of Governors of the Federal Reserve System (U.S.), pages 914-941.
    3. William J. Baumol, 1952. "The Transactions Demand for Cash: An Inventory Theoretic Approach," The Quarterly Journal of Economics, Oxford University Press, vol. 66(4), pages 545-556.
    4. Hans Brits & Carlo Winder, 2005. "Payments are no free lunch," DNB Occasional Studies 302, Netherlands Central Bank, Research Department.
    5. Bolt, Wilko & Jonker, Nicole & van Renselaar, Corry, 2010. "Incentives at the counter: An empirical analysis of surcharging card payments and payment behaviour in the Netherlands," Journal of Banking & Finance, Elsevier, vol. 34(8), pages 1738-1744, August.
    6. Wilko Bolt, 2006. "Retail Payments in the Netherlands: Facts and Theory," De Economist, Springer, vol. 154(3), pages 345-372, September.
    7. Baxter, William F, 1983. "Bank Interchange of Transactional Paper: Legal and Economic Perspectives," Journal of Law and Economics, University of Chicago Press, vol. 26(3), pages 541-588, October.
    8. Nicole Jonker, 2007. "Payment Instruments as Perceived by Consumers – Results from a Household Survey," De Economist, Springer, vol. 155(3), pages 271-303, September.
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    Cited by:

    1. Marcela M. Williams & Richard G. Anderson, 2007. "Currency design in the United States and abroad: counterfeit deterrence and visual accessibility," Review, Federal Reserve Bank of St. Louis, issue Sep, pages 371-414.


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