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Video-Content auf Youtube-Kanälen von TV-Sendern am Beispiel von ARD, BBC und Deutsche Welle : Wahrnehmung, Nutzung und Wirkung von redaktionellen Video-Inhalten. Video content on Youtube channels of TV Stations with examples of ARD, BBC and Deutsche Welle : Perception, use and impact of Video with editorial content

Listed author(s):
  • Sven Pagel


    (Department of Economics of the Duesseldorf University of Applied Sciences)

  • Alexander Juergens


    (Department of Economics of the Duesseldorf University of Applied Sciences)

Registered author(s):

    This exploratory study is done to identify first assumptions for the use of video content in YouTube channels. A systematic process based on usage of video on-demand with perception, use and effect is used. The perception of video content can be viewed at several levels: the access, the design and the brand level. The use by the recipients concentrates on witch criteria videos are selected? How users navigate through the video? What elements of a website and a video will be seen during use? The effects focuses on cognitive, emotional and conative effects.

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    Paper provided by Duesseldorf University of Applied Sciences in its series Duesseldorf Working Papers in Applied Management and Economics with number fobe14.

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    Length: 51 pages
    Date of creation: Dec 2010
    Publication status: Published in Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Duesseldorf ; 2010,14 ; ISSN 1866-2722
    Handle: RePEc:ddf:wpaper:fobe14
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