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L’impact des externalités de réseau sur le processus de décision du consommateur

  • Sadou, Karim
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    Le concept des externalités de réseau est largement utilisé par les économistes. Il est cependant lié aux seuls produits dits de réseau. En marketing, ce concept dépasse le cadre des produits de réseau pour s’appliquer à d’autres catégories de produits. La dominance du réseau dans l’économie actuelle, nous oblige à s’intéresser à l’impact des externalités sur le comportement du consommateur. Cette présente contribution vise ainsi à examiner les conséquences de la présence des externalités sur les diverses étapes du processus de décision du consommateur.

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    File URL: http://basepub.dauphine.fr/xmlui/bitstream/123456789/5855/1/sadou.PDF
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    Paper provided by Paris Dauphine University in its series Economics Papers from University Paris Dauphine with number 123456789/5855.

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    Date of creation: Jan 2002
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    Handle: RePEc:dau:papers:123456789/5855
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    1. Vijay Mahajan & Robert A. Peterson, 1978. "Innovation Diffusion in a Dynamic Potential Adopter Population," Management Science, INFORMS, vol. 24(15), pages 1589-1597, November.
    2. S. J. Liebowitz & Stephen E. Margolis, 1994. "Network Externality: An Uncommon Tragedy," Journal of Economic Perspectives, American Economic Association, vol. 8(2), pages 133-150, Spring.
    3. Garth Saloner & Andrea Shepard, 1995. "Adoption of Technologies with Network Effects: An Empirical Examination of the Adoption of Teller Machines," RAND Journal of Economics, The RAND Corporation, vol. 26(3), pages 479-501, Autumn.
    4. Erik Brynjolfsson & Chris F. Kemerer, 1993. "Network Externalities in Microcomputer Software: An Econometric Analysis of the Spreadsheet Market," Working Paper Series 158, MIT Center for Coordination Science.
    5. Thomas, Louis & Shane, Scott & Weigelt, Keith, 1998. "An empirical examination of advertising as a signal of product quality," Journal of Economic Behavior & Organization, Elsevier, vol. 37(4), pages 415-430, December.
    6. Jinhong Xie & Marvin Sirbu, 1995. "Price Competition and Compatibility in the Presence of Positive Demand Externalities," Management Science, INFORMS, vol. 41(5), pages 909-926, May.
    7. Koford, Kenneth & Tschoegl, Adrian E., 1998. "The market value of rarity," Journal of Economic Behavior & Organization, Elsevier, vol. 34(3), pages 445-457, March.
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