Un cadre d’analyse du processus de vieillissement et de son influence sur le comportement d’achat du consommateur âgé
This article focuses on a research field little covered in the marketing literature: the influence of the ageing process on the over 60 years old consumer behavior. Mostly studied through proxy variables such as chronological age and retirement, the developmental psychology stream is also useful to give insight on how time-related losses and gains are perceived. From these respective contributions of the objective and subjective ageing approaches, an integrative framework is proposed which makes it possible to better characterize the influence of the ageing process on the older people consumption.
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|Date of creation:||2006|
|Date of revision:|
|Publication status:||Published in Recherche et applications en marketing, 2006, Vol. 21, no. 1. pp. 57-79.Length: 22 pages|
|Contact details of provider:|| Web page: http://www.dauphine.fr/en/welcome.html|
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